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Club News

READ | MATCHDAY INFORMATION V SHEFFIELD WEDNESDAY

1 March 2024

Club News

READ | MATCHDAY INFORMATION V SHEFFIELD WEDNESDAY

1 March 2024

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Rotherham United welcome Sheffield Wednesday to AESSEAL New York Stadium on Saturday, for a South Yorkshire derby clash. Ahead of the game, we've provided the below matchday information guide.

We would like to once again encourage supporters who are attending this fixture to arrive in plenty of time ahead of the 3pm kick-off.

Having issued a similar message through the campaign – which yielded a more positive outcome with supporters entering the turnstiles with greater ease – we are once again asking that fans arrive at AESSEAL New York Stadium in plenty of time and familiarise themselves with the new ticket scanning process at the stadium.

We would like to remind 2022/23 season ticket holders who have purchased again with us this year, that last season’s ticket card WILL work at the turnstiles as previously communicated.

The only people who need new season ticket cards will be those who have either changed categories or moved seats for the 2023/24 season.

For those who are not yet familiar with the new turnstile access control system, we have produced the below video tutorial, which we hope will be hopeful to supporters prior to their arrival at the stadium.

Supporters who are collecting tickets for the match can do so from the following locations. All tickets will be kept in the Red and White Shop until 1:30pm at which point they will be sent to the following turnstiles:

  • Any tickets purchased in the Eric Twigg Pukka Pie West Stand - Turnstile 8
  • Any tickets purchased for the KCM Recycling North Stand - Turnstile 11
  • Any tickets purchased in the Ben Bennett Family East Stand or the South East Corner - Turnstile 15

As we continue to work towards speeding up food and drink services on matchdays, our catering partners at Elior UK would like to once again encourage card payments on the concourse kiosks.

While cash will still be accepted, we would like to take this opportunity to encourage fans to use card payments which remains the quickest and most convenient way to pay on a matchday.

Having noted feedback from supporters about queuing times and whilst continuing to work closely with Elior UK, we remain committed to achieving the best supporter experience possible at AESSEAL New York Stadium.

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Rotherham United would like to make both home and visiting supporters aware of the exit strategy which will be deployed following the fixture between the Millers and Sheffield Wednesday at AESSEAL New York Stadium.

A barrier plan will be used following the full-time whistle in an attempt to keep home and away supporters safe as they leave AESSEAL New York Stadium.

Home supporters will exit the stadium grounds via Don Street.

Sheffield Wednesday fans will leave AESSEAL New York Stadium via New York Way.

Rotherham United are proud to be dedicating Saturday afternoon’s South Yorkshire derby against Sheffield Wednesday to raising the profile of Level Playing Field’s Unite for Access campaign – an initiative centred around making professional sport accessible for all. 

The Millers will be partaking in a number of activities to show their support on matchday which include the players visibly offering their backing by wearing t-shirts adorned by the Level Playing Field branding during the warm-ups. 

Also invited along as a show of our thanks for all the work that she does within our community with people with learning disabilities is one of our Community Champions Kay Ellis, whose efforts year-round will be celebrated on Saturday.

A plaque dedicated to the memory of Disabled Supporters’ Association champion and lifelong Miller Ken Tupling will also be unveiled in the Disabled Supporters’ Room pre-match this weekend. 

The headline activity in the build-up to the fixture was the hosting of a Disabled Supporters’ Open Day at AESSEAL New York Stadium – which was held in partnership with our Disabled Supporters’ Assocation. 

With the help of our Community Trust, the club opened the doors of the first team stadium for supporters to come down and enjoy a day in our company, which included a coffee morning to kick things off before we invited the guests to get involved in a series of activities that were provided on-site and included archery and mini golf to name just two. 

Around 100 people attended the event and were made up of the various service providers that the club has close connections with in Rotherham and beyond and fans keen to see what the club has to offer its disabled supporters. 

Those same individuals were then given a full guided tour of the stadium and the facilities that it boasts which include a Disabled Supporters’ Room where people can enjoy a cup of coffee on a matchday and our Accessible Changing Facility which was provided and constructed by Changing Places, before seeing all the behind-the-scenes areas such as the first team dressing rooms and Les Payne Press Room. 

Beyond that, provision had been made for attendees to have a go at Power Chair Football on the AESSEAL New York Stadium concourses, ahead of the eagerly-anticipated launch of the Community Trust’s new Power Chair Football team. 

Speaking following a fantastic event and in anticipation of the club shining further light on the work it does to create an accessible and inclusive environment, Head of Community Jamie Noble said: 

“Our ambitions to constantly evolve and remain at the forefront of the industry when it comes to accessibility remain as strong as they ever have and it was brilliant to be able to showcase the facilities that we offer here at AESSEAL New York Stadium already. 

“The Level Playing Field fixture – particularly in a sold-out South Yorkshire derby like the game we are hosting – is a fantastic opportunity to let the people of Rotherham and beyond know what we have to offer here and will hopefully encourage a few more people to come and take advantage of our facilities."

Millers reiterate support for Love Football. Protect The Game. Initiative 

Rotherham United would like to once again remind supporters that the club can and will be sanctioned for any instances of anti-social behaviour or pitch encroachment.

We would like to reiterate that the football club operates a ZERO tolerance policy towards all forms of anti-social behaviour and anyone found guilty of such offences at any time will face a ban and police action.

The football club, of course, remain firmly of the belief that the actions of a small group of individuals absolutely do not represent the majority of our fan base, who we would like to thank for always behaving impeccably when following the club home and away.

However, we must stress the potential consequences of anti-social behaviour. Clubs throughout the pyramid have again been contacted and reminded by the football authorities that any incidents will result in the club being sanctioned with financial penalties or potentially worse.

It goes without saying that as a club and a fanbase, we want to do everything in our power to ensure we avoid facing sanctions of this nature, at all costs.

For the 2023/24 campaign, English football authorities have introduced a series of measures to help improve the behaviour of not just supporters, but managers, players and coaches across the professional, National League system and grassroots games, as well as addressing the issue of football tragedy abuse.

New policies, procedures, and regulations will come into force from the start of the 2023/24 season, to address unacceptable conduct on the pitch, on the side-lines and in the stands, to ensure that the actions of the minority do not spoil the game for all. This builds on the work carried out throughout last season to combat dangerous and illegal fan behaviour, supported by the ‘Love Football. Protect the Game’ football-wide campaign.

The robust and collective approach which has been taken by clubs across the whole pyramid reflects just how seriously we all view this issue and the severity of the risks that come with it. The pitch must remain safe for players, managers and match officials, just as the stands should be safe for supporters.

Once again, we would like to thanks the thousands of Rotherham United who represent our town and badge in line with our core principles and values. We look forward to seeing you all for the new campaign.