Rotherham United

We would like to once again encourage supporters who are attending this fixture to arrive in plenty of time ahead of the 3pm kick-off.

Having issued a similar message through the campaign – which yielded a more positive outcome with supporters entering the turnstiles with greater ease – we are once again asking that fans arrive at AESSEAL New York Stadium in plenty of time and familiarise themselves with the new ticket scanning process at the stadium.

We would like to remind 2022/23 season ticket holders who have purchased again with us this year, that last season’s ticket card WILL work at the turnstiles as previously communicated.

The only people who need new season ticket cards will be those who have either changed categories or moved seats for the 2023/24 season.

For those who are not yet familiar with the new turnstile access control system, we have produced the below video tutorial, which we hope will be hopeful to supporters prior to their arrival at the stadium.

🎫| A reminder of the changes to the ticket scanning process ahead of the 2021/22 campaign.

Watch our tutorial video, here. ⬇️#rufc | #ForeverTogetherForeverProud pic.twitter.com/RMOJQHRpkb

— Rotherham United (@OfficialRUFC) August 7, 2021

Rotherham United would like to make both home and visiting supporters aware of the exit strategy which will be deployed following the fixture between the Millers and Huddersfield Town at AESSEAL New York Stadium.

A barrier plan will be used following the full-time whistle in an attempt to keep home and away supporters safe as they leave AESSEAL New York Stadium.

Home supporters will exit the stadium grounds via Don Street.

Huddersfield Town fans will leave AESSEAL New York Stadium via New York Way.

Supporters who are collecting tickets for the match can do so from the following locations. All tickets will be kept in the Red and White Shop until 1:30pm at which point they will be sent to the following turnstiles:

• Any tickets purchased in the Eric Twigg Pukka Pie West Stand - Turnstile 8
• Any tickets purchased for the KCM Recycling North Stand - Turnstile 11
• Any tickets purchased in the Ben Bennett Family East Stand or the South East Corner - Turnstile 15

As we continue to work towards speeding up food and drink services on matchdays, our catering partners at Elior UK would like to once again encourage card payments on the concourse kiosks.

While cash will still be accepted, we would like to take this opportunity to encourage fans to use card payments which remains the quickest and most convenient way to pay on a matchday.

Having noted feedback from supporters about queuing times and whilst continuing to work closely with Elior UK, we remain committed to achieving the best supporter experience possible at AESSEAL New York Stadium.

Since Rotherham United announced their Partnership with Her Game Too, the two parties have been working together to tackle sexism in both football and wider sporting environments.

The club has dedicated the Sky Bet Championship fixture with Huddersfield Town to celebrating International Women’s Day which was officially marked on Friday 8^th March 2024.

International Women's Day is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women's equality.

IWD has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific

Since the RUFC X HGT Partnership was formed in March 2022 and with the help of our amazing ambassador Abbie, we have enjoyed fantastic success in celebrating the achievement of the women in our community and linked to our football club.

Not only have Rotherham United successfully staged two IWD fixtures, together with Her Game Too, the club has undertaken work to ensure that all of the female teams both at senior of junior level carry the official Rotherham United crest on their kits, with college teams associated to the Millers also doing the same.

Beyond that, we were incredibly proud to host the first ever Her Game Too Shield which saw Mansfield Town join our own Women’s team at AESSEAL New York Stadium for a fixture which drew a crowd of over 1,100 spectators and ended as the Millers went on to win on penalties.

Further positive strides have been made by our Her Game Too representatives at grassroots level, the headline of which has been the partnership that has been established with Wickersley Youth Junior Football Club.

We are seeing more and more women and girls come through the turnstiles at AESSEAL New York Stadium, which is in no small part down to the work that our Her Game Too and Community Trust continue to undertake.

The club has welcomed female ball girls and flag bearers and has also staged games between locals girls teams on the hallowed turf at AESSEAL New York Stadium at half time of first team fixtures.

There is a feeling that the pathway for women looking to get into the game is as clear as it ever has been with a Centre of Excellence now providing youngsters with a route on which to travel to the first and reserve team setups with Rotherham United Women.

Supporters may have noticed visual improvements in way the which RUWFC and other women’s team fixtures are marketed with posters around the stadium detailing when upcoming fixtures are taking place, in turn, hopefully leading to additional spectators attending matches at Roundwood.

The club also proudly displays Her Game Too x Rotherham United posters that feature a QR code that supporters are able to scan on their phones to report and behaviour that is sexist or discriminatory.

Our collective aim is to ensure that Rotherham United Football Club creates an environment in which everyone can enjoy their matchday experience equally.

Together with Her Game Too and our Community Trust we are exploring the possibility of hosting another Her Game Too Shield fixture at AESSEAL New York Stadium on the back of the overwhelming success of last year’s event.

Meanwhile, our Her Game Too representatives are constantly looking into new and innovative ideas that encourage female fans to engage with Rotherham United with concepts such as a ‘Millerettes’ group for supporters to come together to discuss anything RUFC-related that they may have on their minds, to issues they feel they may need help with.

Furthermore, emphasis is being placed on growing our group of RUFC Club advocates who can look to get involved with the HGTX RUFC partnership. If anyone is interested, they can contact either @HGTXRUFC on X or, they can email rufchergametoo@hotmail.com.

The group currently compromises of Hannah Crossley as Rotherham United Ambassador and Abbie Ackroyd, with the pair having been joined by Sam Salter as the club’s first Advocate. Sam is new to the team and is looking forward to working alongside us to raise awareness of sexism in football and cannot wait to contribute her ideas.

The club will also welcome an all-girls ball recovery team for the game against Huddersfield Town this weekend, which will be made up of players from Brinsworth Whitehill Girls and participants from the Girls Emerging Talent programme.

Our half-time play on the pitch fixtures will also see Oakwood Comprehensive School Year 7 Girls take on Swinton Comprehensive School Year 7 Girls, while there will also be a 'showcase' game between the participants of the Girls Emerging Talent programme taking place simultaneously.

Millers reiterate support for Love Football. Protect The Game. Initiative 

Rotherham United would like to once again remind supporters that the club can and will be sanctioned for any instances of anti-social behaviour or pitch encroachment.

We would like to reiterate that the football club operates a ZERO tolerance policy towards all forms of anti-social behaviour and anyone found guilty of such offences at any time will face a ban and police action.

The football club, of course, remain firmly of the belief that the actions of a small group of individuals absolutely do not represent the majority of our fan base, who we would like to thank for always behaving impeccably when following the club home and away.

However, we must stress the potential consequences of anti-social behaviour. Clubs throughout the pyramid have again been contacted and reminded by the football authorities that any incidents will result in the club being sanctioned with financial penalties or potentially worse.

It goes without saying that as a club and a fanbase, we want to do everything in our power to ensure we avoid facing sanctions of this nature, at all costs.

For the 2023/24 campaign, English football authorities have introduced a series of measures to help improve the behaviour of not just supporters, but managers, players and coaches across the professional, National League system and grassroots games, as well as addressing the issue of football tragedy abuse.

New policies, procedures, and regulations will come into force from the start of the 2023/24 season, to address unacceptable conduct on the pitch, on the side-lines and in the stands, to ensure that the actions of the minority do not spoil the game for all. This builds on the work carried out throughout last season to combat dangerous and illegal fan behaviour, supported by the ‘Love Football. Protect the Game’ football-wide campaign.

The robust and collective approach which has been taken by clubs across the whole pyramid reflects just how seriously we all view this issue and the severity of the risks that come with it. The pitch must remain safe for players, managers and match officials, just as the stands should be safe for supporters.

Once again, we would like to thanks the thousands of Rotherham United who represent our town and badge in line with our core principles and values. We look forward to seeing you all for the new campaign.

📹 | Ahead of our first home game of the 2023/24 campaign, Rotherham United are reaffirming their commitment to the Love Football. Protect The Game. Campaign.

We want you to enjoy the game, but by doing so responsibly.#rufc | #ForeverTogetherForeverProud

— Rotherham United FC (@RotherhamUnited) August 11, 2023

We have a full page dedicated to providing information for First Time Fans which can be found HERE.

Check out all the key information prior to your visit in our Away Fans' Guide, HERE.

Rotherham United Community Sports Trust will once again be opening their GoalZone.

The entertainment facility is free to enter to supporters who are season ticket holders or have purchased tickets for the match, with pre-match entertainment provided for kids who are arriving early for the game.

The centre is now on the ground floor of the Community offices, located on the ground floor of the Eric Twigg Foods West Stand, near the Players' Entrance. 

Resident club mascot Miller Bear frequently pops in to say hello on matchdays too, so come along and check it out.

The Goal Zone is open from 1:30pm on Saturday but children attending must be accompanied by an adult.

Copies of our official matchday programme The New York Way are available to purchase for just £3. 

Inside this edition, we have an interview with Tyler Blackett, as well as our regular Q&As. 

Overseas supporters will be able to WATCH this fixture by purchasing a video match pass for £10 unless selected for overseas broadcast.

UK supporters will be able to LISTEN to live commentary with audio match passes priced at £2.50. 

Buy yours here. 

We are committed to ensuring that Rotherham United is a place where everyone can enjoy football...

If you hear abuse of any kind whilst in and around our stadium grounds, we encourage you to report it using our anonymous mobile service.

Full information on how to report can be found HERE.

The club would like to emphasise that we operate a zero tolerance policy on discrimination of any sort. Anyone found to be in breach of this rule will receive a lifetime banning order. Any reported acts of disciplinary conducts by the club’s supporters are also highly likely to lead to formal disciplinary action by the FA under rule E20.

Anyone wishing to anonymously report discrimination or inappropriate behaviour within the ground can do so by using the following number: 07507 449121.

You can also use the Kick Out reporting app which provides users with the ability to attach video, photo and audio evidence to complaints to help support investigations into discriminatory abuse and behaviour.

The free Kick It Out app can be downloaded NOW from Google Play and the App Store.

The stall is located at the back of Ben Bennett Family East Stand and will be open from 1pm until 3:15pm.

Supporters will have the opportunity to purchase 2023/24 replica shirts which are now 40% off, programmes and take advantage of our newly implemented ‘pocket money’ range, with reusable wristbands also available to pick up.

Supporters aged 14 and under can claim a free reusable wristband from the Red and White Shop any day from 9 to 5 on which they would write their seat details. If the person wearing it is lost, the nearest steward can find them and ensure a safe return back to their seat! 

Referee - J. Smith

Assistant Referee 1 - M. Jones

Assistant Referee 2 - S. Lewis

Fourth Official - R. Joyce

Rotherham United are delighted to inform supporters that we have now implemented a new Disabled Supporters’ Room on-site at AESSEAL New York Stadium.

Going right back to when the designs of our new home were conceived, we have always strived to ensure that AESSEAL New York Stadium offers everyone the opportunity to watch the Millers in both comfort and safety and whilst our disabled facilities have come in for much praise from both home and away supporters alike over the years, we are always looking at ways in which we can improve our matchday experienced right across the board.

In conjunction with the Rotherham United Disabled Supporters’ Association, we have been able to take on board feedback from our own fans on the matters and as a result, we have been able to amend a number of our practices in line with such suggestions.

One such proposal has been to introduce a facility that our disabled fans can enjoy prior to our home games and we are delighted that this is something we are now able to offer..

Working closely with our Community Sports Trust, the Millers will now be offering access to the new room which will be located on the ground floor of the Community Sports Trust area of the stadium, next to the players entrance.

Use of the room will mean that can provide our disabled supporters with a warm and comfortable environment in which to enjoy the build-up to matches at AESSEAL New York Stadium and will be open from 1:30pm to 2:15pm.

For the latest news from RUDSA, you can follow them on twitter @OfficialRUDSA or on Facebook by searching OfficialRUDSA.

ROTHERHAM UNITED

Goalkeeper: Yellow shirts, yellow shorts and yellow socks. 

Outfield: Red and White shirts, white shorts and socks.

HUDDERSFIELD TOWN

Goalkeeper: Green shirts, green shorts and green socks.

Outfield: Black shirts, black shorts and black socks.

Our resident club mascot Miller Bear loves meeting supporters young and old!

He'll be on-site at AESSEAL New York Stadium throughout the day and will happily post for photos and sign autographs, so please be sure to say 'hello' if you see him around.

Check out his social media on Twitter here!

Tweets by MillerBear99

Rotherham United would like to remind supporters parked in the club's official car park that supporters are permitted to leave the premises up to the 85th minute of the match.

After this time the car park will be closed to all traffic until a point whereby all of our spectators have safely vacated the premises. 

Rotherham United are continuing to take steps towards making AESSEAL New York Stadium a cashless venue by introducing card payments for sales of matchday programmes and 50/50 tickets.

The club already facilitates cashless payments around the kiosks and in the hospitality areas and, as of this weekend, will also have the ability to take card payments for both matchday programme and 50/50 ticket sales.

Six sellers in total – three for programmes and three for 50/50 – will be in possession of card machines on Saturday, allowing supporters to make their matchday purchases on the walk up to AESSEAL New York Stadium using cards or contactless payments such as GooglePay and ApplePay.

The sellers will be located in the vicinity of the areas as displayed on the following diagram and will accept BOTH cash and card payments.

The figures in red denote programme sellers – one of which will make sales internally at AESSEAL New York Stadium – whilst the figure in yellow is the 50/50 seller who will be equipped with a card machine. Two further 50/50 sellers will have card machines in the hospitality lounges.

Other sellers around the ground will only be able to facilitate cash payments.

The club are hopeful that in taking these steps it makes the sales process for our supporters easier and more convenient.

There are a number of food outlets located inside the concourses of the stadium, including everybody’s favourite, the Pukka Pie, along with plenty of other hot and cold refreshments. The club have also successfully opened two matchday kiosks on the exterior of the Ben Bennett East Family Stand to help with queue management.

In conjunction with our catering partners Elior UK, Rotherham United will welcome three street food outlets to AESSEAL New York Stadium for this weekend’s game.

The Millers’ home will welcome three vendors to the forecourt of their first team home this weekend, two of which will be located in the Fanzone Village outside the KCM Waste Management North Stand, with the other positioned outside the away end.

Fast food ranging from Bratwurst to chips will be available prior to supporters entering AESSEAL New York Stadium, while Millers fans will also be able to get their fix of sweet treats in the form of fresh doughnuts with Nutella and hot and cold drinks.

Supporters can combine eating on-site early with a pre-match drink from our pop-up bar which is also located behind the KCM Waste Management North Stand.

All of the above provisions on the North Stand forecourt will be available to HOME supporters at half-time as well as prior to kick off, but supporters will be required to show their tickets upon re-entry to the stadium.

It is once again hoped that the additional food service outlets will reduce queuing times both in and outside AESSEAL New York Stadium for both sets of supporters.

Please note that the external food vendors do NOT accept cash. All payments are card or contactless ONLY.