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Club News


14 March 2024

Club News


14 March 2024

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Rotherham United have provided the below matchday guide for Saturday's hosting of Huddersfield Town in the Sky Bet Championship.

We would like to once again encourage supporters who are attending this fixture to arrive in plenty of time ahead of the 3pm kick-off.

Having issued a similar message through the campaign – which yielded a more positive outcome with supporters entering the turnstiles with greater ease – we are once again asking that fans arrive at AESSEAL New York Stadium in plenty of time and familiarise themselves with the new ticket scanning process at the stadium.

We would like to remind 2022/23 season ticket holders who have purchased again with us this year, that last season’s ticket card WILL work at the turnstiles as previously communicated.

The only people who need new season ticket cards will be those who have either changed categories or moved seats for the 2023/24 season.

For those who are not yet familiar with the new turnstile access control system, we have produced the below video tutorial, which we hope will be hopeful to supporters prior to their arrival at the stadium.

Rotherham United would like to make both home and visiting supporters aware of the exit strategy which will be deployed following the fixture between the Millers and Huddersfield Town at AESSEAL New York Stadium.

A barrier plan will be used following the full-time whistle in an attempt to keep home and away supporters safe as they leave AESSEAL New York Stadium.

Home supporters will exit the stadium grounds via Don Street.

Huddersfield Town fans will leave AESSEAL New York Stadium via New York Way.

Supporters who are collecting tickets for the match can do so from the following locations. All tickets will be kept in the Red and White Shop until 1:30pm at which point they will be sent to the following turnstiles:

  • Any tickets purchased in the Eric Twigg Pukka Pie West Stand - Turnstile 8
  • Any tickets purchased for the KCM Recycling North Stand - Turnstile 11
  • Any tickets purchased in the Ben Bennett Family East Stand or the South East Corner - Turnstile 15

As we continue to work towards speeding up food and drink services on matchdays, our catering partners at Elior UK would like to once again encourage card payments on the concourse kiosks.

While cash will still be accepted, we would like to take this opportunity to encourage fans to use card payments which remains the quickest and most convenient way to pay on a matchday.

Having noted feedback from supporters about queuing times and whilst continuing to work closely with Elior UK, we remain committed to achieving the best supporter experience possible at AESSEAL New York Stadium.


Since Rotherham United announced their Partnership with Her Game Too, the two parties have been working together to tackle sexism in both football and wider sporting environments.

The club has dedicated the Sky Bet Championship fixture with Huddersfield Town to celebrating International Women’s Day which was officially marked on Friday 8th March 2024.

International Women's Day is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women's equality.

IWD has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific

Since the RUFC X HGT Partnership was formed in March 2022 and with the help of our amazing ambassador Abbie, we have enjoyed fantastic success in celebrating the achievement of the women in our community and linked to our football club.

Not only have Rotherham United successfully staged two IWD fixtures, together with Her Game Too, the club has undertaken work to ensure that all of the female teams both at senior of junior level carry the official Rotherham United crest on their kits, with college teams associated to the Millers also doing the same.

Beyond that, we were incredibly proud to host the first ever Her Game Too Shield which saw Mansfield Town join our own Women’s team at AESSEAL New York Stadium for a fixture which drew a crowd of over 1,100 spectators and ended as the Millers went on to win on penalties.

Further positive strides have been made by our Her Game Too representatives at grassroots level, the headline of which has been the partnership that has been established with Wickersley Youth Junior Football Club.

We are seeing more and more women and girls come through the turnstiles at AESSEAL New York Stadium, which is in no small part down to the work that our Her Game Too and Community Trust continue to undertake.

The club has welcomed female ball girls and flag bearers and has also staged games between locals girls teams on the hallowed turf at AESSEAL New York Stadium at half time of first team fixtures.

There is a feeling that the pathway for women looking to get into the game is as clear as it ever has been with a Centre of Excellence now providing youngsters with a route on which to travel to the first and reserve team setups with Rotherham United Women.

Supporters may have noticed visual improvements in way the which RUWFC and other women’s team fixtures are marketed with posters around the stadium detailing when upcoming fixtures are taking place, in turn, hopefully leading to additional spectators attending matches at Roundwood.

The club also proudly displays Her Game Too x Rotherham United posters that feature a QR code that supporters are able to scan on their phones to report and behaviour that is sexist or discriminatory.

Our collective aim is to ensure that Rotherham United Football Club creates an environment in which everyone can enjoy their matchday experience equally.

Together with Her Game Too and our Community Trust we are exploring the possibility of hosting another Her Game Too Shield fixture at AESSEAL New York Stadium on the back of the overwhelming success of last year’s event.

Meanwhile, our Her Game Too representatives are constantly looking into new and innovative ideas that encourage female fans to engage with Rotherham United with concepts such as a ‘Millerettes’ group for supporters to come together to discuss anything RUFC-related that they may have on their minds, to issues they feel they may need help with.

Furthermore, emphasis is being placed on growing our group of RUFC Club advocates who can look to get involved with the HGTX RUFC partnership. If anyone is interested, they can contact either @HGTXRUFC on X or, they can email

The group currently compromises of Hannah Crossley as Rotherham United Ambassador and Abbie Ackroyd, with the pair having been joined by Sam Salter as the club’s first Advocate. Sam is new to the team and is looking forward to working alongside us to raise awareness of sexism in football and cannot wait to contribute her ideas.


The club will also welcome an all-girls ball recovery team for the game against Huddersfield Town this weekend, which will be made up of players from Brinsworth Whitehill Girls and participants from the Girls Emerging Talent programme.

Our half-time play on the pitch fixtures will also see Oakwood Comprehensive School Year 7 Girls take on Swinton Comprehensive School Year 7 Girls, while there will also be a 'showcase' game between the participants of the Girls Emerging Talent programme taking place simultaneously.

Millers reiterate support for Love Football. Protect The Game. Initiative 

Rotherham United would like to once again remind supporters that the club can and will be sanctioned for any instances of anti-social behaviour or pitch encroachment.

We would like to reiterate that the football club operates a ZERO tolerance policy towards all forms of anti-social behaviour and anyone found guilty of such offences at any time will face a ban and police action.

The football club, of course, remain firmly of the belief that the actions of a small group of individuals absolutely do not represent the majority of our fan base, who we would like to thank for always behaving impeccably when following the club home and away.

However, we must stress the potential consequences of anti-social behaviour. Clubs throughout the pyramid have again been contacted and reminded by the football authorities that any incidents will result in the club being sanctioned with financial penalties or potentially worse.

It goes without saying that as a club and a fanbase, we want to do everything in our power to ensure we avoid facing sanctions of this nature, at all costs.

For the 2023/24 campaign, English football authorities have introduced a series of measures to help improve the behaviour of not just supporters, but managers, players and coaches across the professional, National League system and grassroots games, as well as addressing the issue of football tragedy abuse.

New policies, procedures, and regulations will come into force from the start of the 2023/24 season, to address unacceptable conduct on the pitch, on the side-lines and in the stands, to ensure that the actions of the minority do not spoil the game for all. This builds on the work carried out throughout last season to combat dangerous and illegal fan behaviour, supported by the ‘Love Football. Protect the Game’ football-wide campaign.

The robust and collective approach which has been taken by clubs across the whole pyramid reflects just how seriously we all view this issue and the severity of the risks that come with it. The pitch must remain safe for players, managers and match officials, just as the stands should be safe for supporters.

Once again, we would like to thanks the thousands of Rotherham United who represent our town and badge in line with our core principles and values. We look forward to seeing you all for the new campaign.