Rotherham United are delighted to confirm that the reverse of our 2023/24 Primary strip will be proudly sponsored by Burrows Toyota.
Burrrows Toyota, who are now situated in Wickersley and have sites across the region, have been long-term commercial partners and have significantly increased the level of their involvement by joining us as reverse of Primary shirt sponsors for the forthcoming campaign.
The local company headed up by Steve Burrows have previously had their branding across numerous assets in and around AESSEAL New York Stadium and also have involvement in supplying vehicles for the club’s fleet of company cars.
The deal marks a one-year agreement meaning that the Burrows Toyota logo will adorn our newly-released 2023/24 Primary Strip throughout the duration of our Sky Bet Championship campaign.
Speaking following the agreement of the commercial deal and prior to the unveiling of the 2023/24 Primary Strip design, Rotherham United Commercial Director Steve Coakley said:
"Steve and the team at Burrows Motor Company have been long-term supporters of the club and have exponentially increased their commercial involvement with each year which has passed.
"They have already been a presence across a number of different commercial assets and we are delighted that they have chosen to have their logo prominently displayed throughout our Championship season by signing the reverse of Primary shirt sponsorship deal.
"We are already greatly looking forward to what this new business opportunity presents and for what the 2023/24 campaign working together will hold for us."
Burrows Motor Company Managing Director Steve Burrows echoed those sentiments, also expressing his keenness to feature on this season's shirt which also boasts the branding of a charity close to the company's heart:
“As a devoted Rotherham United supporter, I couldn't be happier to announce that this year the back of the first team primary kit will proudly bear the sponsorship of Burrows Motor Company.
"My connection with Rotherham United spans more than six decades, encompassing not only my unwavering fandom but also as a sponsor.
“Being a local resident, I hold a deep-seated commitment to giving back to my community.
"I strongly believe that local businesses should actively support local causes whenever possible.
"Burrows Motor Company exemplifies this belief by lending their support to numerous deserving initiatives in our area.
"From Rotherham Hospice and Bluebell Wood Children's Hospice to Wickersley Cricket Club and Laughton FC's under 10 girls' team, our support has made and will continue to make a meaningful difference to these organisations.”
“Here's to a successful 2023-24 season. UTM!”