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READ | Millers and Puma Teamwear set to be #StrongerTogether at Blackpool in support of Bluebell Wood Children’s Hospice

9 February 2023


READ | Millers and Puma Teamwear set to be #StrongerTogether at Blackpool in support of Bluebell Wood Children’s Hospice

9 February 2023

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Rotherham United and Blackpool will be using this weekend’s Sky Bet Championship fixture at Bloomfield Road to raise money for charities of their choice as part of Puma Teamwear’s ‘Stronger Together’ campaign.

With both clubs having Puma Teamwear on-board as their official kit suppliers for the 2022/23 campaign, the clash between the Tangerines and the Millers provides the perfect platform for this #StrongerTogether initiative which will create an eye-catching display of the three parties’ commitment to the local community – whilst also raising funds for the pair’s chosen charities.


These specially-designed Stronger Together jerseys will be worn in place of the clubs’ usual warm-up attire and have been created with ‘unity’ at the forefront of the aesthetics. Every club is represented within it with the outline of a badge, which collectively, have been put together to form a universal football symbol which symbolically forms part of a bigger constellation.

In keeping with that ‘Stronger Together’ message, Rotherham United will be using the opportunity to raise funds for Bluebell Wood Children’s Hospice, whose logo will be proudly emblazoned across the front of these vibrant warm-up shirts at Bloomfield Road.

This fundraising opportunity has not only been made possible by our colleagues at Puma Teamwear, who have conceived and subsequently delivered this campaign, but also by Richard Roebuck and the team at Guardian Electrical Compliance, who, as always, have been incredibly supportive by waiving the contractual agreement to have their own logo shown on the front of the shirts.

Puma x Stronger Together (4).jpg

Whilst the colourful jerseys will be showcased on Saturday, Millers fans will have the opportunity to get their hands on one of these limited edition pieces of kit by purchasing them from the Bluebell Wood Children’s Hospice online shop, via their website.

A limited run of 100 brand new shirts across a range of sizes will be donated to Bluebell Wood Children’s Hospice to raise vital funds towards their running costs.  Bluebell Wood Children’s Hospice supports children and young adults with life-shortening and life-threatening conditions.  It costs £5.1M to keep their doors open for families across South Yorkshire, North Derbyshire, North Nottinghamshire and parts of North Lincolnshire, which is almost £14,000 each day. They receive around 15% of funding from government sources.

The game between Blackpool and the Millers will be one of a duo of #StrongerTogether matchdays in which Puma Teamwear-supplied clubs will show solidarity to their local communities whilst also raising money for charity in the process, with Wigan Athletic set to wear the jerseys for their clash with Huddersfield Town this weekend.


The Millers are amongst Puma Teamwear’s longest-serving associates and speaking following another successful collaboration, Rotherham United Commercial Director Steve Coakley said:

“As people know by now, we are incredibly proud of our relationship Puma Teamwear and with campaigns such as this one which so closely align with our club values, it is easy to understand why it has stood the test of time.

“The ‘Stronger Together’ initiative will be a fantastic, visual representation of the ethos’ of both ourselves and colleagues at Puma when it comes to the importance of using the vehicle of football to support the local community."

Steve Coakley, Rotherham United Commercial Director

“The fact that the design behind the warm-up t-shirts has been so carefully considered but have also been made to be eye-catching means that I can see them being highly-sought after by our supporters, which in turn, will be a great thing for Bluebell Wood Children’s Hospice, who we can hopefully raise a brilliant amount for.

“It would be remiss of me not to say a massive thank you to Richard Roebuck and everybody at Guardian Electrical Compliance too, because without their support we couldn’t get involved with initiatives like this one. Their willingness to waive what is a contractual right to have their own logo on the front of the shirt is testament to their commitment to charity, but also to getting right behind the football club in everything we try to achieve on that front.”


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