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READ | Millers to sport Rotherham Hospice logo on sleeves at Wembley thanks to Asura Financial Technologies agreement

30 March 2022

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Rotherham United’s first team players will walk out under the Wembley arch proudly showing their support to the Rotherham Hospice thanks to the kindness of our newest commercial partners Asura Financial Technologies.

Following a deal concluded before the Papa Johns Trophy semi-final at Hartlepool United, Asura pledged their backing in their first commercial involvement with the club by securing the ‘sleeve sponsorship’ rights for the Millers’ involvement in the 2021/22 competition.

In incredibly selfless fashion – and as part of a commitment which we believes aligns with our own beliefs here at Rotherham United – David Waddington and his team insisted that instead of displaying their own branding as part of the deal, that we instead printed on the logo of the Rotherham Hospice.

With the semi-final aired live on Sky Sports and the showpiece final also set to be beamed to the nation by the same broadcaster, it provides an excellent opportunity for us to collaboratively spread the news of the superb work that the hospice does for our community.

It will give us immense pride as a club to see our players walk out with the Rotherham Hospice logo clear for all to see throughout the afternoon on the sleeve of each and every one of our first team players.

Speaking ahead of Paul Warne’s side making the trip to the capital for the Papa Johns Trophy final, Rotherham United Commercial Director Steve Coakley said:

“As I said in the original press release, we are incredibly grateful to David and everyone at Asura Financial Technologies for the opportunity to reaffirm our commitment to the Rotherham Hospice, and to be able to do that at the national stadium makes us very proud.

“To forego the chance for brand exposure of their own is such a selfless act from Asura, particularly with the number of eyes that will be on the team in the Papa Johns Trophy final, both in the ground and from those watching at home.

“We are always trying to shout from the rooftops about what a great service the hospice provides for our supporters and people in the town when they need it, so to be spreading the word during a national final is something we are very proud to do and are able to thanks to the kindness of Asura.”

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