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READ | Long term club-partners KCM Waste Management to sponsor 2022/23 change strip reverse of shirt

16 June 2022

Rotherham United are delighted to confirm long-term club partners KCM Waste Management have further enhanced their affiliation with the club, by striking a deal to become the back of shirt sponsors on our newly unveiled 2022/23 change strip.

The Millers have enjoyed a long and successful working relationship with Managing Director Phil Hickling and the rest of his team, since they first penned an agreement all the way back in 2012, as the club celebrated returning back to Rotherham.

Throughout the past decade, KCM Waste Management have supported a plethora of commercial ventures, including sponsorship of the club’s Academy strips in previous seasons, as well as recently extending their agreement to have their named proudly displayed on the North Stand of the AESSEAL New York Stadium.

On Wednesday, the Millers unveiled their new change strip ahead of the 2022/23 Sky Bet Championship campaign, which saw an old classic brilliantly re-invented by Puma Teamwear and will display the name of KCM Waste Management prominently on the back of the jersey.

KCM is a family-run, waste management specialist, based right here in South Yorkshire, made up of 120+ professionals who aim to offer a one stop shop for all waste disposals needs. Since first opening their doors over 30 years, KCM have been devoted to perfecting a unique approach to waste management, serving Rotherham, Sheffield and Barnsley.

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KCM’s Managing Director Phil Hickling was pleased to have concluded the deal and expressed his excitement for the future.

“Over the years we have developed a fantastic relationship with everyone at Rotherham United, not just as valued commercial partners, but as friends, too.

“We’ve enjoyed some wonderful times since we first began our association with the football club and we are really excited to see our brand associated with such a fine looking strip, in what is a landmark season, with it being the 10 year anniversary since moving into AESSEAL New York Stadium.

“The football club is such an important part of the local community and we know how much it means to the people in the town, so we’re all extremely thrilled to be on board again and we’re looking forward to working with Mark and the rest of the team in the coming years.”

Phil Hickling, KCM Waste Management Manging Director

Head of Commercial Mark Hitchens expressed his delight at seeing a long-term club partner play such a prominent role in the club’s commemorative strips, as the Millers celebrate 10 years at AESSEAL New York Stadium.

“Phil and his colleagues have not only become esteemed business partners since we returned to the town in 2012, but also valued friends and it definitely feels like our partnership with KCM Waste Management has reached another exciting chapter.

“Here at Rotherham United, we’re not only proud to have sponsors and partners from afar, but we’re also keen to affiliate ourselves with businesses right at the heart of our community and KCM fit that bill."

Mark Hitchens, Head of Commercial

“Alongside various other ventures including sponsorship of the North Stand and dugouts at AESSEAL New York Stadium, it will be fantastic to see KCM’s brand proudly displayed on the back of our brand new change strip.

“We feel it is extra fitting for such a long-serving partner to have such a prominent role, as we celebrate a decade of memories at our fantastic AESSEAL New York Stadium home.”

Mark Hitchens, Head of Commercial

To find out more about the services they offer, please click HERE.


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