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READ | Guardian Electrical Compliance pen extension to continue as Trainingwear Partners throughout 2022/23 campaign

20 June 2022

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Rotherham United are delighted to be taking our partnership with local business Guardian Electrical Compliance into a seventh consecutive season, following the agreement of a new deal which will see their branding continue to proudly adorn our Puma trainingwear throughout the 2022/23 campaign.

The business association between the Millers and Guardian Electrical Compliance – who are a part of the Premier Technical Services Group (PTSG) – began in 2015 and has flourished since that time, with Finance Director Richard Roebuck a driving force behind the growth of the commercial relationship.

The Guardian logo has become synonymous with images from around the Millers’ Roundwood training HQ and prior to matches both on home soil and on the road, with Paul Warne, his coaching staff and players all having it emblazoned across the kit provided to us by Puma Teamwear.

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A youthful-looking Richard Wood warms up in Guardian-branded trainingwear back in 2014/15


Guardian, who are one of the UK’s leading providers of electrical safety services, are not only involved with the club in their capacity as Trainingwear Partners and have grown their affiliation with the club across the years, getting involved in a variety of business ventures since the beginning of the partnership seven years ago.

As this article is published, the club have released images of two of their outfield kits for the upcoming 2022/23 Sky Bet Championship campaign, with the full range of trainingwear – which will proudly feature the Guardian Electrical Compliance logo – set to arrive with us ahead of the players’ return to pre-season training.

Rotherham United Commercial Director Steve Coakley was once again pleased to conclude a deal with another long-term supporter of the club’s efforts both on and off the field, as Guardian penned a new agreement as our Trainingwear Partners.

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Joshua Kayode is put to the test in pre-season training pictured in the Guardian branding


“Our relationship with Richard Roebuck and the team over at Guardian Electrical Compliance is well-documented and we’re thrilled that their branding will once again be proudly displayed by our first team staff on a daily basis.

“It has been well publicised that we’re celebrating a decade at our fantastic AESSEAL New York Stadium home this season and as well as welcoming new partners on board, it is fantastic to see our long-term relationships are still as strong as ever and that they are playing in such a prominent role in helping us commemorate this milestone."

Steve Coakley, Rotherham United Commercial Director

“Like all of our commercial partners, Guardian Electrical Compliance share the same core values which are paramount to us at Rotherham United and it is particularly fitting that their name will be carried around our community by our players and staff.”

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Millers boss Paul Warne is all smiles ahead of the 2021/22 promotion season in his trainingwear during pre-season


Richard Roebuck, Finance Director at Guardian Electrical Compliance, declared that he and the rest of the team at Guardian were proud to be apart of what he described as something special.

“Guardian Electrical Compliance are once again delighted to be able to support Rotherham United, for what will be our eighth year. To see our logos throughout the Training Ground and emblazoned on all the Teamwear is inspiring.

“The last year has been another incredibly difficult period for most businesses and individuals, so to see our branding whilst the club is supporting the local communities like it does, makes you very humbled.

“We are immensely proud to be associated with the club, after probably one of the greatest seasons of all time. The team provided entertainment throughout the season, creating memories that some of us will never forget. All the staff, players and fans pulled together to provide what turned out to be a exhilarating and breath taking finale. Paul Warne and his team have achieved something special and Guardian are delighted to be part of that."

Richard Roebuck, Guardian Electrical Compliance Finance Director

“The support shown by the club continues to invaluable, barely a week goes by without a conversation of some sort, it’s great to be able to talk.”

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