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VACANCY | Head of Retail

15 February 2022

An exciting opportunity to join the team at AESSEAL New York Stadium has arisen...

Job Title: Head of Retail

Reporting to: Commercial Director

Based at: Rotherham United Football Club, New York Stadium, Rotherham, S60 1AH

Working Hours: 35 hours per week plus match days


  • Work closely with the Head of Supporter Services, Retail Assistants and Commercial Director
  • To maximise profitable growth of the Retail department and to ensure financial targets are achieved
  • Shape the retail store and website, attracting visitors to buy via astute, effective buying, merchandising and targeted marketing
  • To successfully build, manage and maintain a team of dedicated retail staff to ensure potential is achieved
  • Shape the product offer, the visual merchandising and ensure the integrity of the clubs’ image is maintained by high standards of customer service and operating procedures




  • Ensure high standards of merchandising
  • Manage the retail operation and online sales area of the business
  • Maintain excellent customer service
  • Maintain effective security procedures for stock and cash
  • Drive sales from the online merchandising system via communication and guidance with the Commercial Director
  • Work closely with the Media Department to create effective PR and marketing campaigns in order to maximise online sales and profitability
  • Ensure stock management and internal invoicing are managed efficiently.
  • Create a timely and profitable buying structure
  • Promote inclusion, diversity and equality with the Department
  • Promote and generate new ideas across all areas of Retail, promote profitable initiatives and guide their implementation
  • Ensure all necessary reports are provided to Senior Management
  • Maintain effective stock management systems
  • Follow all club operating and administration procedures in a timely fashion
  • Undertake any other reasonable duties as requested by the Commercial Director
  • Work closely with the Head of Supporter Services supporting the ticket sales operation as and when required
  • Manage relationships with all external suppliers, including Kit Partner, placing relevant orders and receiving deliveries.




Experience of delivering excellent customer service in a retail environment

Retail Store Management experience

IT and Specialised Systems Training as appropriate

Assertive leader and role model who leads by example

Good Management and Communication skills

Organised and methodical procedures

Strong customer service skills, customer focused and driven

Honest, Trustworthy and Hardworking

Excellent people management skills

To represent Rotherham United Football Club (RUFC) Limited at all times and portray an image to internal and external users of the service that promotes a positive image.

To understand and be committed to equality and diversity, anti-discrimination and inclusion and to respect others’ values and beliefs and treats other with dignity and respect.

To understand and be committed to Rotherham United Football Club (RUFC) Limited’s mission, values and goals.


The post holder’s duties must be carried out in compliance with the Club’s Equal Opportunities Policy, with the Health and Safety at Work Act 1974 and subsequent Health and Safety Legislation.



Rotherham United takes safeguarding very seriously and is committed to ensuring that all children and adults at risk are safeguarded at all times when engaging in Club activities or services. The club has numerous safeguarding policies and best practice guidelines to support this and expects all employees to adopt such policies and practices at all times.

The club adheres to strict guidelines, policies and procedures when recruiting staff who work with children and/or adults at risk and is committed to ensuring staff receive appropriate safeguarding training suitable to their role/s. Successful applicants are expected to share the club’s approach to safeguarding at all times.

Equal Opportunities:

The post holder’s duties must be carried out in compliance with the Club’s Equal Opportunities Policy, with the Health and Safety at Work Act 1974 and subsequent Health and Safety Legislation.

Rotherham United is an equal opportunities employer and a signatory to the new FA Football Leadership Diversity Code and all applicants for employment will be given equal opportunities irrespective of sex, age, race, religion or belief, marriage or civil partnership, disability, sexual orientation, gender reassignment, pregnancy or maternity, ethnic or national origin.

These duties and responsibilities should be regarded as neither exclusive nor exhaustive and the post holder may be required to undertake other reasonably determined duties and responsibilities within Rotherham United Football Club, commensurate with the post without changing the character of the post. This post requires a Disclosure & Barring Service (DBS) enhanced Criminal Records Check (CRC) check with a barred list check. The applicant must be prepared to submit a CRC application if they do not hold and FA CRC Certificate. This post is exempt from the Rehabilitation of Offenders Act (1974). Information on all convictions including spent convictions must be declared, in line with the new Government Filtering System.

Employment is subject to the provision of proof of eligibility to work in the UK.

If you wish to see our Candidate Privacy Notice, please visit:

Job Types: Full-time, Permanent


  • Additional leave
  • Company pension
  • On-site parking


  • Monday to Friday
  • Weekend availability

Work remotely:

  • No


To apply for the role, do so by clicking the link to Indeed, HERE.

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