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READ | Affiliation with iPRO renewed to ensure Millers remain longest-standing partners in club football

1 September 2021

Rotherham United are delighted to announce that we have extended our partnership with long-serving club partners iPRO, as the relationship enters a seventh successive year.

The Millers began their association with iPRO back in 2014 and now stand as the longest serving football club partner of one of the country’s leading sports hydration brands.

As a result of the extended deal, we are thrilled that iPRO will continue to be the football club’s official supplier of isotonic drinks for the first team on training and on matchdays.

RUFC v Newcastle Utd - 194 - Viktor Johansson & iPro Drink.jpg

iPRO Hydrate – Sport Edition is an Informed Sport certified hydration drinks range trusted by sports professionals globally. Containing added electrolytes, iPRO Hydrate – Sport Edition helps replenish the vital salts and minerals Rotherham players lose to sweat during intense training sessions and match days. iPRO Hydrate – Sport Edition is rich in 100% Daily Vitamin C and contains immunity-boosting vitamins B5, B6, B7, and B12.

Sustainability is a shared focus for both Rotherham United and iPRO, with a strong emphasis on driving shared sustainability goals. Reinforcing their commitment to sustainability, iPRO uses 100% recyclable product packaging throughout their iPRO Hydrate - Sport Edition range. 

Rotherham United Commercial Director Steve Coakley was thrilled to further extend the club’s partnership with another partner with whom the club has enjoyed a successful relationship over many years, adding that he was looking forward to continuing the fantastic relationship the pair have built.

Speaking to www.themillers.co.uk, he said:

“We’re delighted to further extend our partnership with iPRO, which started back in 2014 and makes us iPRO’s longest surviving football club partner – something we are incredibly proud of."

Steve Coakley, Commercial Director

“The relationship has gone from strength to strength, both on the commercial front as well as the player performance aspect of supply. We are thrilled with the continued association with such a leading brand in sports hydration.”

iPRO Global Partnerships Manager Lucy Darrall added:

“Following a hugely successful and long-serving partnership with Rotherham United, we are immensely proud to continue our support and commitment to the club.

“Our partnership with Rotherham United started seven years ago when they were only the second football club in our partnership portfolio.

“We have truly enjoyed working alongside the staff and players during those seven years, achieving great success on and off the pitch. The team at iPRO are excited to continue this journey with the club, and we wish them all the success for the upcoming season.” 

Parkgate v RUFC - Pre Season - 066 - iPro Drinks.jpg

Head of Performance Ross Burbeary also commented:

“I’m really pleased that Rotherham United has agreed to continue our partnership with iPRO. iPRO produces great-tasting products suitable for all of our players, including those with selective nutritional choices such as vegans, vegetarians, and those who choose halal.

“The reduced carbohydrate content ensures we can use the product within our sessions that target the development of aerobic metabolism, along with receiving a good hit of immune-enhancing vitamins for post-session recovery.

“The use of Stevia in iPRO is a great addition to keep the product sweet, keeping our players hydrated without compromising taste.”

 

Rotherham United supporters can now learn more about iPRO Hydrate – Sport Edition and get their hands on what the players are drinking by visiting www.iPRO.Direct

Parkgate v RUFC - Pre Season - 250 - Mickel Miller - iPro Drink.jpg


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