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Club News

READ | Millers extend Purpose Media partnership

21 October 2021

Club News

READ | Millers extend Purpose Media partnership

21 October 2021

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Rotherham United are delighted to announce that they have renewed their partnership with club partners Purpose Media for a further year after agreeing a new deal with our commercial team.

The agreement sees the Millers and Purpose Media extend their relationship into a fifth successive season, having first signed ‘Business Partner’ terms in the summer of 2017. From there, the partnership has grown year-on-year with the Derbyshire-based videography company also holding a perimeter board at AESSEAL New York Stadium and enjoying matchday hospitality at the stadium as part of the deal.

Millers supporters will be familiar with Purpose Media’s innovative and creative output for the football club which has seen them collaborate with us on an annual basis for our popular Christmas Day feel-good social media videos in recent years - which highlight the excellent work which goes on in our local community.

In addition to the above, our colleagues there have also provided us with further creative content which has featured on our social media channels and has included the Match Day Round-Up and Stat Attack projects which were seen across our online platforms throughout the 2020/21 campaign.

Purpose Media have been innovating in digital, web, creative and video for 13 years and have been recommended by customers as a Recommended Agency on the Drum. Their experts blend technical excellence and a creative edge to help drive results to make your business the best it can be.

Rotherham United Commercial Director Steve Coakley expressed his delight at renewing terms and is now looking forward to working on more exciting projects in the future.

“We are absolutely thrilled to extend our partnership with one of the fastest growing companies in their sector and feel as if this partnership will continue to bring huge benefits to both parties involved in the deal,” he told

“Ourselves and Purpose Media have enjoyed a fantastic working relationship over the years and they play a key role in delivering our annual videos on Christmas Day - which is one of my personal highlights during the festive period. So much heart-warming work goes on in our community year-round but our colleagues at Purpose Media do a brilliant job in bringing that to life so that we can share it with our supporters and spread some Christmas joy.

“We only have a modest media team here at Rotherham United and the guys at Purpose Media are always making themselves available to lend their expertise, guidance and advice - particularly on the video production front - which is something that we believe has helped to improve our output over the last couple of seasons.

“Again, I am delighted that we will be able to work with them for another year and I look forward to working on future exciting projects with Purpose Media in the year ahead.”

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