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Club News

READ | Millers v Newcastle United – The first game back key information

27 July 2021

Club News

READ | Millers v Newcastle United – The first game back key information

27 July 2021

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We absolutely cannot wait for you to join us at AESSEAL New York Stadium for what will be the first time in 515 days at tonight’s pre-season friendly with Newcastle United.

The club has already outlined some key information regarding the closure of Don Street and our ongoing efforts to prevent the spread of coronavirus, but here is a concise version of everything you need to know ahead of the game.


Early kick off reminder

Don't forget, tonight's pre-season friendly against Newcastle United kicks off at 7pm.


Changes to access caused by ongoing bridge repair works on Don Street

As a result of the above detailed works, there will be no pedestrian or vehicular access to the stadium via Don Street until mid- October.



Access to AESSEAL New York Stadium during this time is indicated in yellow for pedestrians and red for vehicles


Vehicles will only be able to access the stadium via New York Way, which will also continue to be used by supporters on foot as normal.

NY map.jpg

New York Way will be used for both pedestrian and vehicular access

Following discussions with Rotherham Council, the club has made provisions to utilise the car park located at the rear of Riverside House as a thoroughfare for supporters to enter and exit on foot, giving them access to Main Street via the top of Don Street (avoiding the ongoing works).



The car park at Riverside House will also provide an egress route for supporters leaving on foot




Our own stewarding and hospitality staff will be wearing masks within the stadium area and we are encouraging supporters to continue to wear masks when entering and moving around the stadium, although – as per current Government guidelines - this isn’t compulsory.

There are hand sanitising stations located at every point of entry to the stadium and supporters are again encouraged to use these at their discretion during their time in our company at AESSEAL New York Stadium.


Social distancing

With the help of our catering partners at Elior UK, we have made efforts to reduce contact time around the concourses and the potential spread of coronavirus. To achieve this, we have installed hand sanitisers at each kiosk point.

Whilst there will be no screens at the point of service, the Elior UK staff will be wearing masks and we have marked out 1m+ social distancing guidelines which we politely request supporters adhere to whilst queuing.

In an attempt to help us ensure that we can track and trace any potential outbreaks of the virus, we will be displaying QR codes at each entrance, with each one linked to the relevant stand that you are entering.



Socially distanced seating

Supporters will NOT be sat in a socially distanced manner for our fixtures at AESSEAL New York Stadium.

However, as a club, we are keen to ensure that supporters feel comfortable at all times and if there is a point during the game when you start to feel uncomfortable due to the proximity of others, or people around you not wearing facemasks, please speak to a steward and we will aim to find alternative seating for you to ensure you can continue to enjoy your experience.


QR Codes

We will be displaying QR codes at every entrance to AESSEAL New York Stadium for those supporters wishing to continue tracking and tracing the spread of coronavirus.


Each QR code will be relevant to the stand in which you will be seated during your time in the ground, meaning that if a supporter in another stand is ‘pinged’ you will NOT get the same notification.


Ticket sales

Supporters are advised to purchase tickets early for the game, to avoid the anticipated queues on the night.

Home ticket sales will be from the Red and White Shop and the ticketing windows outside. Tickets are also available online until 5pm.

Away supporters can call the Red and White Shop from 9am Tuesday 27th July to order their away tickets in advance and if there are any tickets remaining, these will be on sale from the away box office from 5.30pm, CASH ONLY.

Ticket collections will be from the Red and White Shop until 5.30pm and then the tickets will be sent to the following turnstiles for the relevant stands:


Turnstile 8 – Eric Twigg Pukka Pies west stand collections

Turnstile 11 – KCM Recycling North Stand collections

Turnstile 15 – Ben Bennett Family East Stand collections


Away supporters will collect their tickets from out side the away tickets office located near to turnstile 22.



Car parking

The only car parking at the stadium will be for supporters who have purchased a seasonal disabled car parking space.

Supporter can be dropped off in the car park up to an hour before kick off and then from 30 minutes after kick off to be picked up.

Further information on local parking solutions can be found in our Away Fans’ Guide here.



Matchday programmes will be available to purchase from our sellers around AESSEAL New York Stadium. 


The Red and White Shop

The Red and White Shop will be open as normal on home matchdays.

We are aware that our club shop isn’t the biggest area, so would ask supporters to exercise courtesy to one another whilst entering the shop. Our staff will serve from behind perspex screens and will be continuing to wear masks.



The GoalZone will be open to supporters with a ticket for the match prior to this evening's game from 5:45pm. The GoalZone is located in the Eric Twigg Foods Pukka Pies West Stand near Main Reception.




Our new catering partners Elior UK have also taken a number of precautions to keep you safe around the stadium.

At the kiosks, they will be encouraging – but sales are not limited to – cashless payments. The Elior UK staff will be wearing masks at all times, whilst all queues will have social distancing guidelines marked out on the floor.

Please be assured that we will be continuing to accept cash and card payments throughout the stadium.



Video streaming passes

Please note that our friendlies will NOT be streamed live, but the club will be providing minute-by-minute updates on our social media channels, a full match report and all of the post-match reaction.







We would like to remind supporters that all of the above measures are precautionary and add that we understand that for a number of reasons, personal, medical or otherwise, our fans may not wish to follow some or all of the advice.

Of course, we respect the prerogative of each and every individual supporter but would also like to reiterate that we have made the aforementioned details with your safety in mind.

We are looking forward to welcoming you to AESSEAL New York Stadium and we hope you enjoy your time in our company.


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