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READ | E4H agree sleeve sponsorship deal for Millers' 2020/21 Emirates FA Cup campaign

7 January 2021

Club News

READ | E4H agree sleeve sponsorship deal for Millers' 2020/21 Emirates FA Cup campaign

7 January 2021

Sponsored by

Rotherham United are delighted to confirm that the first team squad will be proudly sporting the branding of medical education and digital marketing agency Events4Healthcare (E4H) during their involvement in this season’s Emirates FA Cup competition.

E4H, who already have been involved as virtual matchday sponsors during the current 2020/21 campaign, have now further enhanced their affiliation by penning an agreement which will see their logo appear on the left hand sleeve of the first team’s shirts in every game that the club are involved in, in this season’s Emirates FA Cup.

The E4H logo will make its maiden outing on the Millers’ white pinstriped change strip in the televised Third Round tie against Everton on Saturday 9th January 2021 and will also be printed on the relevant kits that Paul Warne’s side wear in further rounds, should they progress.

E4H Sleeve Sponsorship Carabao Cup (2).png

The Millers will wear their white pinstriped change strip at Everton, with the E4H branding proudly displayed on the left arm of the jersey


E4H are one of a number of businesses who have been able to continue to deliver key services throughout the pandemic and their staff have continued to educate healthcare professionals through virtual solutions, digital expertise, audio-visual capability, marketing, eLearning, training, publishing, professional support, patient programmes and more.

It is with their help that our key workers have been able to ensure that patients up and down the country have continued to receive the best care possible through their receipt of medical education.

Rotherham United Commercial Director Steve Coakley was thrilled to be able to welcome E4H to the club’s portfolio of partners in what has been a difficult year, taking the time to praise them for their efforts in their sector throughout the pandemic.

“It is always brilliant to see business relationships progress as quickly as this one with E4H has done, it is fantastic for everyone,” he explained.

“Whilst it is of course a huge shame that our supporters are unlikely to be there in-person to see the sleeve badges in what promises to be a great tie at Everton, we are thrilled to be able to provide E4H fabulous brand exposure that comes with the fixture being selected for live television coverage.

Steve Coakley, Commercial Director

“I know it has been a recurring theme in recent months, but I must keep reaffirming how evident our ‘Forever Together, Forever Proud’ mission statement is that runs throughout the club and that extends further into the relationships we all enjoy amongst supporters and commercial partners alike.

“I would like to thank E4H for committing to join us on our Emirates FA Cup journey in 2020/21 and I look forward to continuing to support them in their business ventures moving forwards.”

E4H Sleeve Sponsorship Carabao Cup (1).png

Karl Hamer of E4H was equally pleased to conclude the deal, explaining that the opportunity to get behind the Millers – even during the pandemic – was something he and his team were keen to do.

“We have been incredibly impressed with our early dealings with Rotherham United and when the chance to gain further exposure for the E4H brand and grow our relationship with the club presented itself, it was too good an opportunity to turn down,” he told

E4H Sleeve Sponsorship.png

“As a company that is heavily involved with both marketing and community engagement, we know how important it is to spread the message of what we do and in turn, raise awareness of the brand, so to have the first team sporting our logo live on national television is something we are really looking forward to seeing.”

Karl Hamer, E4H

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