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READ | Millers welcome The Turmeric Co. on board as nutritional supplement partners

18 February 2021

Rotherham United are delighted to have completed a deal with The Turmeric Co., who will now provide their nutritional supplements to the Millers first team for the reminder of the 2020/2021 Sky Bet Championship campaign.

The Turmeric Co produce a unique range of turmeric shots, with a recipe that has been developed for over a decade. Each shot provides a combination of powerful fresh ingredients including turmeric, ginger and beetroot.  

Their product range is a carefully selected combination of nature’s most naturally beneficial foods. Deliciously refreshing in taste, the range uses unique blends, designed to maximise the absorption of raw turmeric root in every shot and provide further assistance to reduce soreness and inflammation whilst also helping with immune system support and endurance performances.  

As well as providing the first team with their delicious range of shots, The Turmeric Co. will feature on the brand new LED boards at AESSEAL New York Stadium, as well as attributing their striking branding to the half time and full time graphics across the club’s social media channels.  

The Turmeric Co. was founded by West Bromwich Albion and Welsh international striker Thomas ‘Hal’ Robson-Kanu, following his own experiences in recovering from injury.  

Their products have already been supplied to a number of professional sportspeople, including former WBO World Champions Johnny Nelson, sprinter Adam Gemili, two-time World Champion boxer Nigel Benn and Rotherham United defender Angus MacDonald, who is an ambassador for the brand.  

 

Turmeric Drink - Angus MacDonald web.jpg

Brand ambassador Angus MacDonald is pictured with the supplements which will now be used at the Millers' Roundwood training base

 

Ross Burbeary, the man heading up the player performance operation at Roundwood, expressed his delight at the opportunity to once again step up the club’s efforts on the nutritional front as the club welcome an ambitious new partner.  

“I am really excited to begin our partnership with The Turmeric Co,” he told www.themillers.co.uk.

“To begin any relationship with a new partner, there must be considerably more to it than just selecting a great product and from our discussions we have partnered with a company that are not only supplying us with that but also has our best interests at heart. 

“Whilst we consider ourselves very fortunate to still be operating in football, this season has been challenging to ensure we keep the players safe as well as healthy, with the congested fixture schedule requiring innovative strategies to ensure players can repeatedly perform the high end physical outputs we require at Rotherham United. 

“With the need to accelerate recovery even more apparent this season, one of the aspects we have to consider is how we reduce inflammation post-games."

Ross Burbeary, Performance Manager

“We understand the anti-inflammatory benefits that curcumin can have in assisting the production of anti-oxidants to recovery post-exercise but The Turmeric Co. understand the science behind that, with each of their shots containing piperine to enhance the body’s ability to absorb curcumin. 

“We can also utilise the beetroot shots with their high nitrate properties for improving aerobic metabolism. Welcoming the The Turmeric Co. on board will be great for the nutritional support provision at Rotherham United.”

Following the completion of the Millers’ latest new partnership, Rotherham United Commercial Director Steve Coakley reaffirmed his delight at the mutual benefits that both parties will enjoy as a result of the new agreement.

“We’re delighted to have The Turmeric Co. on board as a nutritional and commercial partner for Rotherham United Football Club,” he added.

“Whilst we are of course delighted to work with The Turmeric Co as a nutritional partner with the club, we’re also thrilled to be able to provide this fabulous brand with exposure across our social media channels and on our new LED boards at AESSEAL New York Stadium. 

“The Turmeric Co. are a fine example of a company that share our ambitions and we look forward to joining them as they continue to grow what has already proven to be a very successful business.”

Steve Coakley, Commercial Director

Simon Harris, Commercial Director at The Turmeric Co, was equally delighted to by the prospect of the new partnership adding:

“This partnership is a very exciting step forward for us at The Turmeric Co., the team behind Rotherham United are incredibly forward-thinking, showing the importance of partnering with like-minded brands whilst providing their players with the highest quality products available."

Simon Harris, The Turmeric Co. Commercial Director

“Our range of natural shots have been carefully developed with athletes in mind, delivering an evidence-based amount of raw turmeric root within the convenience of a bioavailable daily shot, aiding better recovery, immunity and energy levels through natural nutrition.

"We look forward to being part of Rotherham’s success through the remainder of the season.”


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