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NEWS | iPRO and Rotherham United Women Announce Partnership For Next 3 Years

16 July 2020

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iPRO has today announced it’s new partnership with Rotherham United Women FC as the Club’s Official Hydration Partner for the next three years.

Rotherham United Women FC, who currently play in the FA Women’s Premier League Midlands Division 1, were keen to confirm the deal with healthy hydration drinks company, iPRO, as a perfect fit was formed following Rotherham United Men’s Teams already receiving the excellent benefits that iPRO Hydrate provides.

Low in sugar and containing 100% of your daily Vitamin C, iPRO Hydrate is naturally sweetened with Stevia, enabling footballers to reach optimum hydration levels during training and on a match day without consuming any added colours, flavours or calorific value for optimal wellbeing.

iPRO Hydrate is available in four fantastic flavours; Berry Mix, Orange and Pineapple, Citrus Blend and Mango Flavour, allowing an excellent assortment for player choice.

The partnership will put a strong focus on the importance of sustainability, with a commitment being made to emphasize the value of recycling to both players and consumers.

iPRO has worked hard to intensify it’s sustainability commitment to ensure that all product packaging is fully recyclable within the UK's current recycling infrastructure. iPRO recognise how sustainable packaging plays an integral role in communicating our brand values to it’s customers and to mitigate it’s impact on the environment.

As iPRO continues to develop product packaging along side waste management and recycling organisations nationally, iPRO’s main focus is to ensure that each bottle has the optimum chance of being recycled back into plastic bottles providing closed loop bottle-to-bottle recycling.

Excited about working with iPRO, RUWFC Manager, Jamie Noble, mentioned:

“We are thrilled that iPRO have offered to support the Rotherham United Women’s Team for the next 3 years. This is a true reflection of how far we have come, as Rotherham United Football Club support the Women’s game by securing such a high profile and high quality brand to support all of our local teams. We are extremely grateful to the team at iPRO not just for committing to supporting Rotherham United Women FC, but also for the kind donations they have made over the past 4 months to support our key workers in many organisations to keep them hydrated in the Nation’s hour of need.”

To kick off the partnership before the new season, Manager of Rotherham United Women, Jamie Noble, and First Team Captain Leanne Carter, were delighted to team up with hydration experts iPRO to provide a special delivery to key workers at Rotherham Hospital and Community Charity. Healthy hydration was donated to staff continuing to work extremely hard by gifting care packages that included the low sugar drinks for key workers.

Care packages were shared equally between the Urgent and Emergency Care Centre and Ward A5 at the Hospital. Staff in these areas wear full PPE to carry out a very demanding job in a hot environment whilst caring for Covid-19 patients, meaning plentiful hydration is absolutely vital.

Suzanne Rutter, Charity Engagement and Development Manager at Rotherham Hospital and Community Charity, was integral to the donation:

“We thank Rotherham United Women and iPRO very much for donating the hydration drinks to support the wellbeing of staff at Rotherham Hospital and Community Charity. It was a great offer and I’m sure they will keep our colleagues going for some time.”

iPRO National Account Manager, Charlotte Taylor, also commented:

“We are delighted to announce our new partnership with Rotherham United Women and show a high level of support to the Women’s team after an already successful long-standing partnership with the Men’s team.

We also wanted to show our collective appreciation for key workers by donating our wellbeing drinks, alongside the Women’s team, in order to help such a worthy organisation. It is a fantastic way to start our partnership and we are very proud to have teamed up with the club prior to the 20-21 season starting.”

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