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READ | Sheffield & Hallamshire County FA launch Pitch Perfect project

12 February 2020


READ | Sheffield & Hallamshire County FA launch Pitch Perfect project

12 February 2020

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Rotherham United are proud to be supporting the newly-launched Pitch Perfect project from the SHCFA, a new initiative aimed at raising awareness of the environment and reducing litter through our local grassroots football teams.

The focus of the project is to encourage all grassroots football teams across South Yorkshire to register and complete regular litter picks. These picks can be completed before or after training sessions or game days and focus on teams looking to collect litter from the pitch or the immediate surrounding environment. The outcomes of this is to improve our local environment and to educate our youth players to be more aware of the environment, litter and to educate them on recycling. PITCH PERFECT PROMO 2.png

SHCFA have a dedicated webpage ( to Pitch Perfect that details how to register your team, how to enter each month, what prizes are on offer and support and guidance for organising a litter pick.

Marketing and Communications Officer, Calum Oakenfold, stated:

“The aim of this project is for us to engage with our local football community, to encourage them and everyone involved with the teams to be more aware of our environment. It is an opportunity for us to use the power of football to educate our local youth players on topics that are becoming increasingly more important in our world. Through this project it will hopefully highlight the impact of littering and the benefits of recycling, it will also give teams an opportunity to win great prizes for their teams.” 

Paul Douglas, Chief Operating Officer also said:

“Here at Rotherham United, we wholeheartedly believe that football should be enjoyed by everyone and this initiative aims to ensure that is possible all the way down to grassroots level. Hopefully, through our involvement with this project we are able to reaffirm the message to our fans and the wider community about the importance of taking care of our local pitches, where so many Rotherham United hopefuls practice their trade each week.”



For further information, please contact

Calum Oakenfold (

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