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READ | Millers join in as football unites to kick off biggest ever conversation on Mental Health

7 February 2020

Club News

READ | Millers join in as football unites to kick off biggest ever conversation on Mental Health

7 February 2020

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Rotherham United are uniting with football clubs across the country to kick off the biggest ever conversation on mental health.

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Over the past two seasons, the EFL has joined forces with Mind, the mental health charity, to help improve football’s approach to mental health and raise awareness around the country

Now, for two weekends in February, every football team from across the Premier League, English Football League, The National League, The Barclays FA Women’s Super League, The FA Women’s Championship and The FA Women’s National League will dedicate their matches to Heads Up, a partnership between The FA and Heads Together.

Spearheaded by HRH The Duke of Cambridge, Heads Up aims to harness the influence and popularity of football to normalise the conversation around mental health.

The Heads Up Weekends will highlight the power of talking as a way to support one another and dispel the stigma, with activity planned at fixtures across the men’s and women’s football calendar.

On Friday 7th February 2020 the Millers will join clubs across the nation to display the Heads Up emblem across stadiums, programmes and player kit, in a major unifying moment that aims to get the nation talking about mental health.

As part of the Heads Up Weekend, Rotherham United will also be reaffirming their support to the fantastic work done as part of this campaign by warming up in t-shirts dedicated to Heads Up in their Friday night Sky Bet League One clash with Lincoln City at Sincil Bank.

A week previously, in our home fixture with Burton Albion, the Millers again showed their support to the work done by EFL Charity Partner, Mind, by dedicating the match to promoting their work. At the match with the Brewers, the Millers matchday programme had a special ‘Have Your Mate’s Back’ programme cover, while content inside was included informing fans of the importance of mental health, while the players warmed up in specially designed Mind t-shirts.

With over 15 million football fans in England, Heads Up aims to use the power of football as a way to show the nation that we all have mental health and it is just as important as physical health. Over the Heads Up Weekends, the aim is to reach every single football fan to raise awareness that we will all face ups and downs in life which will affect our mental health, but we can all do more to support each other - and that starts with talking.

The weekend will further highlight the important work taking place across football to improve the approach to mental health in football. This includes the EFL and Mind’s ground-breaking charity partnership, which began in 2018 and has provided increased visibility, important training and support for Clubs, staff and fans, and raised vital funds for the mental health charity.

The simple power of conversation - talking and listening – can be the first step to better mental health, and to making it OK to say we’re not OK. 

Rotherham United manager Paul Warne said:

“I talk all the time about how highly I regard the well-being of my players away from the football pitch.

“I like to think that we have created an environment at the training ground and around the club in which my players and staff feel they can openly talk about anything that may be on their minds.

“I have a really emotionally intelligent group here and I know that I would feel comfortable speaking with any of them about any problem or issue which they may have.”

EFL Chairman Rick Parry, said:

“Through our ground-breaking partnership with Mind, the EFL and its Clubs have worked hard to improve the approach to mental health in football and wider society, over the past two seasons.

“Football provides a platform like no other to raise awareness and tackle society’s biggest issues and we’re proud to offer our support to the Heads Up campaign, as football comes together to further encourage the conversation around mental health. I look forward to seeing the impact over the two weekends.”


Whether you or someone you know is struggling, or if you want to help dispel the stigma, kick off a conversation about mental health this weekend.

Join the conversation using #KickOffAConversation and #HeadsUp.  

Find out more and get tips from Heads Up’s charity partners (Mind, CALM, Sporting Chance and Heads Together) – visit


Those wanting immediate support can also text ‘HeadsUp’ to 85258 to connect with a trained crisis volunteer – a service run by ‘Shout’ and powered by Crisis Text Line, which is available 24/7 and free to text from most mobile networks.

For further advice and support please visit To learn more about the EFL’s partnership with Mind, please visit:


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