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NEWS | EFL Trust and Ferrero UK deliver Joy of Moving Programme for the seventh year

10 December 2020

Rotherham United Community Sports Trust in partnership with The EFL Trust and Ferrero UK, are delighted to announce that the Joy of Moving Programme will be delivered once again throughout the 2020-21 academic year.

Joy of Moving, Ferrero’s unbranded CSR programme, has been supporting children across EFL Communities in the UK for the past six years. The programme consists of two elements – the school-based Move & Learn programme and the Joy of Moving Festivals, which have been developed in conjunction with EFL Trust. These programmes are designed to inspire children to move through play, and in doing so, build up their physical fitness, motor coordination, cognitive functions and creativity and life skills and develop positive habits for adulthood.

Through the partnership, Rotherham United Community Sports Trust will continue to support and inspire thousands of children in Rotherham to lead an active and balanced lifestyle.

Never has it been more important to support children in these unprecedented times. According to a poll of PE teachers and school leaders by the Youth Sport Trust, 73% of children returned to school after lockdown with lower fitness levels. In light of the ongoing possibility for further periods of lockdown and tiers affecting exercise, it is important to ensure the programme continues to play a part in supporting communities.

Emilie Hamilton, Aston Lodge Primary School – “The Joy of Moving Programme is incredibly beneficial to our children. Children enjoyed taking part in the engaging practical activities and games, whilst learning about how this helps to improve their health in the classroom. They have the opportunity to learn about how their healthy lifestyle can be beneficial to them and learn how they can achieve this. Children are left with a greater awareness of how to live a healthy lifestyle through their diet and exercise. This is invaluable information and learning for the children and without Rotherham United Community Sports Trust’s delivery, we would never have been able to teach this to such a high standard. I highly recommend this must have programme and can’t thank RUCST enough for their work with our children”.

Jamie Wheeler, Thrybergh Fullerton Church of England Academy – “Our children thoroughly enjoyed the Joy of Moving programme that was delivered by Rotherham United Community Sports Trust. The sessions were thoroughly engaging and they highlighted the importance of maintaining a healthy lifestyle through children learning about their diet and physical activity”

This year also saw the launch of the online Resource Hub that hosts a variety of fun games and activities to get children and families moving at home - even Peter Andre and his children got involved in the Joy of Moving programme! Furthermore, as it was recognised that children were unlikely to experience the fun of their school sports day, we hosted the first ever ‘Joy of Moving Home School Festival’ which reached over 250,000 children and families. Mike Evans, Chief Executive at EFL Trust said:

“Children have been one of the hardest hit during this pandemic and the emphasis on the Joy of Moving Programme is even greater to support children, not only physically, but mentally. We are extremely proud of the Joy of Moving Programme and the positive impact it has had during this challenging year. But there is still so much more to do and we are delighted to continue our partnership with Ferrero and through EFL Trust’s network of Club Community Organisations we can continue to deliver a fun educational programme to children and families.”

Charlie Cayton, Director of Corporate Affairs and Communications, Ferrero UK said;

“We are proud to have been able to deliver our Joy of Moving CSR programme in the UK over the last six years through our long-term partnership with the EFL Trust. Together, we have helped to move over 340,000 children and delivered over one million hours in schools. In these difficult times, we must continue to play our part in the communities in which we are a part of. We remain committed to delivering this fantastic programme to inspire children and families up and down the country to get moving through play.”

To learn more about the Joy of Moving Programme visit

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