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READ | Millers agree extension with sports giants Puma Teamwear

7 October 2019

Rotherham United are delighted to announce that Puma Teamwear have agreed a new deal which will see them continue as the club’s official kit supplier until the end of the 2022/23 season.

The new agreement will see the Millers’ affiliation with one of the world’s leading sports brands pass its 10-year anniversary, having initially become partners back at Don Valley Stadium for the 2011/12 campaign.

The extension represents a notable commercial deal for the club, who have enjoyed a fantastic relationship over several years.

Genesis, now operating under the Puma Teamwear name, are part of the Puma Group of companies and have provided the Millers with memorable strips including those worn on the Millers’ return to the town, with the design incorporating the coat of arms alongside the club’s windmill crest.

Puma Teamwear will also continue to exclusively provide the official teamwear range worn by club staff and players, all of which is quality assured with rigorous quality control measures within their manufacturing processes.

Upon securing the new deal, Commercial Director Steve Coakley expressed his pleasure at the opportunity to continue the successful the relationship Puma Teamwear.

“This new agreement represents a very good commercial deal for the football club and we are happy to be continuing to build on the excellent partnership that we have established with Puma over the years,” he told

“Across the club we have been delighted with the level of service that we have received from Puma since we began our association with them back in the Don Valley days and we are pleased to have the opportunity to continue working together in the future.

“Puma are without doubt one of the global leading brands in sports team wear and we are incredibly proud to be continuing to carry their name until 2023.”

Millers boss Paul Warne, who has worn the Puma Teamwear kit both in his playing and coaching days during his second spell with the club, was quick to praise them for the service which they have provided for the club over the years.

“Players and staff at football clubs practically live in their training wear and we have been really pleased with Puma,” he told

“The lads like the kit and the training wear is really good too. We have worked with Puma on the fit as well, which is now tighter than in previous years and is really popular with the players.

“Personally, I think that this year’s kits are the best that we have had.

“Both match day and day-to-day training wear has proven to be both comfortable and durable and we have been really impressed with the level of service from the guys at Puma, who have taken on board our feedback and helped us to improve the kit we are wearing today.”

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