Monday 11th November marked the start of Anti-Bullying Week and the Millers are keen to pledge their support to the 'odd socks' campaign ahead of this weekend's fixture at home to Accrington Stanley in Sky Bet League One.
Participants from Rotherham United Community Sports Trust's BBC Children in Need project have been taking selfies with fans wearing odd socks to acknowledge this year's campaign - change starts with us.
Stickers have also been handed out to Millers fans to raise awareness, with the aim being to make small, simple changes to break the cycle of bullying and create a safe environment for everyone.
The BBC Children in Need project is working with young people aged between 11 and 18 years of age across Rotherham to educate them on topics about health and wellbeing.
"We talk all the time about how we want to be inclusive here at Rotherham United and we believe that message should ring true across the town on a day-to-day basis," Head of Community Jamie Noble told themillers.co.uk.
"Our aim is to reinforce the fact that bullying will not be tolerated in any shape or form, and we hope that by backing this campaign, we are able to get that message through successfully.
"This is a real eye-catching initiative and hopefully by getting more and more people involved, we will be able to raise awareness and break the cycle of bullying in the local area."
If you know a group of young people that would benefit from this project, please email firstname.lastname@example.org, and you can share your odd socks images on social media using the hashtag #antibullyingweek.