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Club News

READ | Mears Group agree extension as away shirt sponsors

10 May 2019

Club News

READ | Mears Group agree extension as away shirt sponsors

10 May 2019

Sponsored by

Rotherham United are delighted to have extended the business partnership with Mears Group, who have signed a new deal which will see them continue as the club’s away shirt sponsors.

The Mears branding (below) first appeared on the Millers’ change strip in the 2017/18 season and will now remain a prominent feature until the conclusion of the 2019/20 campaign as a result of the new agreement.

Mears Logo.png

This new deal further strengthens the relationship between the two parties, who are already in regular contact with the Mears National Training Facility based at the Millers’ home at AESSEAL New York Stadium.

The Millers will soon be unveiling the designs of the two strips that they will wear on the road next season, which will proudly sport the Mears Group logo across the front following the signing of the new agreement.

Upon signing the new agreement, Commercial Director Steve Coakley placed on record his delight at the opportunity to continue to build on an already thriving partnership with David Miles and his colleagues at Mears

“We are delighted to have agreed a deal that takes the shirt sponsorship into a third season,” he told

“We are in regular contact with our friends at Mears, who have a heavy presence both here at the stadium and in and around the local community, they’re held in very high regard.

“It is fantastic that we will be able to continue to work with David, who has been incredibly supportive in a number of ventures with the club.”

“To have such a successful National PLC organisation on board is fabulous for the reputation of both parties and I am sure this new deal will see both ourselves and Mears continue to grow.”

Those sentiments were echoed by Mears’ David Miles, who once expressed his pride at the opportunity to continue to work closely with the club’s commercial department for the foreseeable future.

“The relationship that we have built up with Rotherham United over the years has been incredibly mutually beneficial and we are tremendously proud of our association with the club,” he explained.

“The football club shares so many of our beliefs and we had no hesitation in extending what has been a partnership that has continued to flourish over time.

“The club are particularly active in the local community, as we are, and those values are paramount to us in our decision making when it comes to business partners.

“I am sure that over the course of the next season our relationship will continue to grow and I am hopeful that both parties are able to remain prominent at the heart of the local area."


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