Rotherham United are pleased to announce that ASD Lighting’s Street Lighting Division will sponsor the disabled enclosures at the AESSEAL New York Stadium for the 2019/2020 campaign.
The disabled areas, which will be branded ‘ASD Street Lighting’ will also continue to honour the Millers late superfan Derek Dalton, continuing to proudly hold his name along with the new ASD Lighting branding.
Upon announcing the deal, Commercial Director Steve Coakley expressed his delight:
"We’re thrilled that ASD Lighting were quick to seize the opportunity to align their brand by supporting and co-branding the six lower level disabled platforms within the stadium.
"The Club are committed to providing fabulous facilities for all supporters, both home and visiting, that come and enjoy games at the AESSEAL New York Stadium and that commitment is equally shared only a stones throw away across at ASD Lighting’s Head Office on Barbot Hall Industrial Estate."
Nathan French, Director of Street Lighting for ASD Street Lighting Division added:
"We are delighted for the opportunity to support an area of real importance to us all within ASD. We have a strong company ethos of equal opportunity and as soon as we were told that the previous company had opted not to continue with their sponsorship, with the support of Tony Stewart, we were able to agree a deal immediately and we’re absolutely delighted.”