Rotherham United have secured a new commercial partnership with employment and apprenticeship provider LifeSkills, who will sponsor the back of the away shirt for the remainder of the 2018/2019 Sky Bet Championship season.
The LifeSkills logo will be emblazoned on the Millers’ away shirt for the first time tonight, as Paul Warne takes his team to the Riverside Stadium to face Middlesbrough.
The growing company have four main offices across the UK, including one right here in Rotherham just a short distance from the AESSEAL New York Stadium.
Rotherham United’s Commercial director Steve Coakley welcomed the new partnership with a nationally recognised company, who have roots in the local area.
“Due to unforeseen circumstances this partnership opportunity became available, and I am absolutely delighted to have been able to secure a strong agreement with LifeSkills in such a short time frame," he said.
“LifeSkills have a prominent Rotherham presence, with many of our supporters already familiar with some of their work. We have successfully worked together in the past, and I have personally enjoyed working alongside the LifeSkills team during our time at Don Valley. I am thrilled for the opportunity to be able to kick start a partnership once again.”
Rotherham Apprenticeship Manager at LifeSkills, who is also Millers season ticket holder, Dawn Muscroft added:
“LifeSkills are delighted to be a partner of the Millers and sponsor the back of the away shirt for the remainder of the current season. The Millers are the focal point of our wonderful town and we are looking forward to developing a strong working relationship with the Club over the next few years.”
For more information about Lifeskills visit their website now: https://learnaliving.co.uk/
Supporters will be offered the opportunity to have the new LifeSkills branding applied onto their away, or alternate away shirts.
This will be provided free of charge and in person only at the Red & White Shop. This will be available commencing Thursday 1st November. The option is applicable for 2018/2019 away shirts already purchased, as well as new purchases.
Pictured: Left-to-right: Steve Coakley, Aidan Kettleborough and Amanda Bamborough-Smith.