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READ | Millers delighted to be recognised with Family Excellence status

21 May 2018

Rotherham United are delighted to have been awarded Family Excellence status for the 2017/18 season.

The Millers have picked up the award again in the current campaign with a record number of EFL clubs in their company, including 56 teams in total recognised across the divisions.

Following visits to AESSEAL New York Stadium on two occasions from a ‘mystery family’ who submitted reports and feedback on the family experience offered on matchdays, the Millers have once again secured Family Excellence status.

The club have made continuous efforts to improve the matchday atmosphere for fans at AESSEAL New York Stadium with the most recent addition coming in the form of the Community Sports Trust’s new Fan Zone trailer, which provides supporters with live entertainment prior to kick off in the forecourt at the stadium.

The ever-popular Goal Zone has remained busy with young supporters joining resident mascot Miller Bear ahead of home games this season to enjoy facilities including games consoles and our reaction wall.

Miller Bear has also become a prominent figure on social media over the course of the last couple of seasons, as he tests supporters with maths and pictures quizzes on Twitter before home games at AESSEAL New York Stadium.

Whilst we are delighted to have once again been recognised with Family Excellence status, we are keen to continue to improve the matchday experience here at AESSEAL New York Stadium and welcome any suggestions. You can send yours in by emailing

Speaking to, Rotherham United’s Chief Operating Officer Paul Douglas expressed his pride at another successful year off the pitch at AESSEAL New York Stadium.

“Here at Rotherham United we pride ourselves our making the club accessible to everyone and we are delighted to once again be given the Family Excellence Award.

"We have continued to look at new ways to improve the matchday experience for young supporters and families and we have been really pleased with the progress that we have made.

"Credit must go to the Rotherham United Community Sports Trust and everyone involved for their continued efforts in making the club accessible and enjoyable for everyone in the area."

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