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READ | Millers extend partnership with Parkgate Shopping

28 March 2018

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Rotherham United have agreed a new deal with local retail centre Parkgate...

Rotherham United are delighted to have agreed a new deal with long-term sponsors Parkgate Shopping, who will continue to have their name proudly displayed on the back of the club’s home shirt for the next two seasons.

The local retail park have enjoyed a long-standing partnership with the Millers with their branding first featuring on the club’s home kit back in 1987. The partnership passed its 30th year last season, with the Parkgate Shopping logo appearing on the club’s strips for 22 of the last 31 seasons.

The new deal will ensure that the Parkgate Shopping branding remains a feature above the players’ name on the reverse of the on the traditional red and white shirt for the next two years.

Rotherham United’s Commercial Director Steve Coakley expressed his delight at the opportunity to add more years to one of the club’s longest sponsorship affiliations.

“I’m thrilled that we are able to continue to build on the outstanding relationship that we have with a local partner, who have quite rightly become synonymous with the Millers due to their continued support over a lot of years,” he told

“Parkgate’s prolonged commitment to the club really fits in with the ‘Forever Together, Forever Proud’ ethos here at Rotherham United and we are indeed very proud of what has been a long and successful partnership.

“That relationship has continued to remain equally strong since BMO Real Estate Partners became owners of Parkgate Shopping and we are delighted to have the opportunity to continue that for many years to come.”

Janet Drury, Parkgate Shopping Centre Manager, added:

“Parkgate Shopping have held a long partnership with the Millers going right back to the 1980s, and I am delighted that our proud association will continue for a minimum of a further two years.

“Parkgate and the Millers have become synonymous with each other because of our long standing partnership. A Rotherham United shirt just isn’t the same without the Parkgate logo!

“We are thrilled to be part of what the club is achieving on and off the field, and we are excited about the future.”

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