Millers to encourage sustainable match day travel...
Rotherham United and transport specialists Passenger Transport Knowledge (PTK) have announced a new initiative to help encourage more supporters to travel to watch games at the AESSEAL New York Stadium in more sustainable, healthy and environmentally friendly ways.
By developing a Green Travel Plan for the stadium, Rotherham United aim to reduce the number of supporters traveling to games in single occupancy cars, helping to lower harmful co2 emissions and reduce traffic congestion on matchdays.
Commenting, Rotherham United Head of Supporters Services John Bird said: “Attending football matches is precisely the sort of journey that is ideal for healthy, sustainable travel. Our town centre location means that the stadium is easily accessible by local bus and rail services, while many fans live within easy walking and cycling distance of the stadium.
“We are delighted to be launching this initiative which not only highlights Rotherham United’s continued commitment to the local environment and community, but which will also encourage more of our supporters to choose healthy and sustainable travel options if they wish to do so.”
PTK transport expert Brian Drury explains that the use of active travel modes such as walking, cycling or using public transport can help promote a healthier lifestyle, while initiatives such as car sharing can lower congestion and pollution on match days and potentially reduce the overall cost of attending games.
During the coming the months Rotherham United supporters will be asked about their current travel habits and what initiatives may encourage them to leave the car at home and use more healthy, sustainable travel options when attending games.
“We want to make sure that supporters have all the information that they need to take advantage of public transport such as bus and train services and the various ticketing options that are open to them”, said PTK’s Brian Drury.
“We’d like to look at how we could encourage more people to walk and cycle to games together, helping enhance their match day experience, and look at how we can facilitate more car sharing, particularly to away games, to help reduce supporter’s travel costs.”