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Millers agree PFIKS extension

15 February 2016

Rotherham United to continue their partnership with PFIKS...

Rotherham United are delighted to announce an extension to the agreement with London-based company PFIKS Digital Innovation which will see them remain as the club’s Digital Business Partner throughout the 2016/17 season.
 
PFIKS, who have a head office in Mayfair and numerous other bases across the UK and US, began their association with the Millers in September last year and will remain a part of the set up at AESSEAL New York Stadium until at least the end of next season.
 
The London-based company are market leaders in maximising opportunities in the ever-evolving digital world and Rotherham United’s Commercial Director Steve Coakley was delighted to have ensured that the Millers will continue to be allied with the globally recognised company for the foreseeable future.
 
“Our Business Partnership with PFIKS has been invaluable to us as we look to continue to develop our understanding and the opportunities presented  by the digital era.” he told www.themillers.co.uk.
 
“Paul Thompson and his colleagues work closely with us in order to keep us abreast of the constantly evolving digital world and, with a company of their expertise working alongside us, we can be sure that we continue to embrace and maximise the opportunities that we are presented with.”

Paul Thompson, CEO of PFIKS added:
"The sheer scale of football fans’ engagement with their clubs has reached a new high in recent years. Passionate fans, armed with the developments in digital technology, consume football and related content way beyond the 90 minutes of the actual match. The newly formed demands of the digital native, coupled with relentless expectations of winning, have pushed football clubs to the edge in their efforts to innovate to survive in the digital age. We look forward to a continuing relationship with Rotherham United Football Club and assisting on its journey of digital transformation and progress towards the Premier League."

PFIKS are experts in the design and development of innovative digital solutions. PFIKS help their clients exploit digital technologies to both create new sources of value for customers and increase their operational agility in service of customers.

For more information visit www.pfiks.com

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