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Millers agree Digital partnership with PFIKS

21 September 2015

Millers announce new Digital Partner...

Rotherham United have agreed a new partnership with London based company PFIKS who will be the club’s new Official Digital Partner.

The Millers have joined forces with the global company whose name is added to the club’s impressive growing portfolio of commercial partners.

With a head office in Mayfair, coupled with offices across the UK and the US, Rotherham United’s Commercial Director Steve Coakley was understandably delighted to join forces with another highly respected company.

"Deciding how to look to try and maximise today’s digital opportunities can be complex, sometimes overwhelming, but refusing to embrace the opportunities the digital world has to offer is now no longer an option for any modern day business,” he told

“The underlying potential of recent digital developments has prompted us to take a closer look at the future transformation of the football business in the digital age and to help us undertake that journey I am pleased to announce that PFIKS have now been appointed the Club's Official Digital Partner."

Paul Thompson, CEO of PFIKS added:

"We're delighted to be Rotherham United Football Clubs’ Digital Partner. The strongest drivers of change in today’s football landscape are the rapidly evolving expectations and behaviours of football fans. Those clubs who can keep pace are winning the battle for engagement, loyalty and relevance. We hope to be able to help the Club by ensuring its digital strategy aligns to its business goals and to the needs of its supporters

PFIKS are experts in the design and development of innovative digital solutions. PFIKS help their clients exploit digital technologies to both create new sources of value for customers and increase their operational agility in service of customers.

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