Kick It Out is football’s equality and inclusion organisation. Working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.
The Millers will be welcoming representatives from Kick it Out to the AESSEAL New York Stadium, whilst also staging a number of activities to promote the club’s Game of Action.
“We are delighted to welcome representatives from Kick it Out for our Game of Action,” said Head of Community Jamie Noble.
“In conjunction with Kick it Out we have a number of activities planned at the game, whilst this week we also held our annual ‘Show Racism the Red Card’ event at the AESSEAL New York Stadium.
“Kick it Out is a campaign that isn’t just supported by the football clubs, but also the The Football Association, the Professional Footballers’ Association, the Premier League and the Football League.
“Rotherham United do not tolerate any form of discrimination and, with the help of groups like Kick It Out, we continue work hard to eradicate this from our game.”
The teams will be warming up in the Kick It Out t-shirts, whilst the players will enter the field to two lines of flag bearers from Thornhill Primary and Greasbrough Primary who will be waving Kick it Out branded flags.
The two schools will also be facing each other at half-time in the G4S Trophy.
The club will also be handing out Kick it Out hand clappers in the Ben Bennett Family Stand.
The match will be sponsored by Unite the Union, who continue their long association of supporting Rotherham United’s Kick it Out game of action.
“"We've supported the campaign for a lot of years now. We support Kick It Out because it fits in with the values of the National Trade Union,” he explained.
"It encourages equality and respect for people of all different backgrounds both on and off the football pitch and hopefully our involvement with Rotherham United allows that to spread into the community.
"We always look forward to sponsoring this event and it is always on our annual list of things we look to support."