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Millers announce Singha Beer partnership

2 October 2015

Singha become official Asian Beer Partner...

Rotherham United are delighted to announce another new commercial partnership with Singha Beer who have become the club’s new official Asian Beer Partner. 

The popular global product will be a partner through the current 2015/16 season Sky Bet Championship season. 

Founded in 1933, the full-bodied, 100 per cent barley malt beer is Thailand’s oldest and most respected lager. A global partner with the likes of Manchester United, Manchester City and Chelsea, Singha has built up a reputation as one of the world’s finest quality lagers, and has a global presence in over 50 countries.

Rotherham United Commercial Director Steve Coakley welcomed the club’s latest addition, admitting he is looking forward to another exciting club partnership. 

“I’m sure everyone is aware of Singha Beer, we're thrilled to be working alongside another well respected worldwide brand,” Steve said. 

“I must also place on record my thanks to Lagardère Sports, the world’s leading football agency, for the introduction to colleagues at Singha Beer" 

Singha Beer will be available within the concourses and hospitality suites at the AESSEAL New York Stadium for supporters' enjoyment. 


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