A new partnership is brewing at Rotherham United following an agreement with Yorkshire Tea that will see the popular company become their official tea supplier at AESSEAL New York Stadium from next season.
The Millers will be hoping to establish the perfect blend between themselves and the Harrogate-based beverage suppliers, with the worldwide brand being stocked throughout the concourses at the Millers’ home commencing from the 2015/16 campaign.
Yorkshire Tea are a brand that is already prominent in sport through its official association with English Cricket, and will now be seen at the AESSEAL New York Stadium from next season.
“We're, once again, thrilled to be linked with a premium national brand which has a real Yorkshire feel,” said Commercial Director Steve Coakley.
“Our supporters will be well aware of Yorkshire Tea and I’m sure that it appears in the majority of homes around the county.”
Emily Wheelhouse, Regional Account Executive for Taylors of Harrogate added: "Within minutes of discussions at the fabulous AESSEAL New York Stadium it was clear that both businesses share a passion for the region and we'd welcome the opportunity to be part of the success story at the Club. We're delighted that Yorkshire Tea will now be part of the matchday experience for all Millers supporters."