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Millers confirm AESSEAL as Stadium Naming Rights Partner

21 November 2014

Millers confirm historic agreement...

Rotherham United are delighted to announce an agreement with AESSEAL who will become the club’s first ever stadium naming rights partner.

The Millers state-of-the-art £20million home will now be called The AESSEAL New York Stadium after a multi-year deal with the international company, which has their global headquarters based in Rotherham, was concluded.

This will be the biggest sponsorship in the club’s history. The initial term will be until the summer of 2019 with the Millers officially playing their first game under the AESSEAL brand against Huddersfield Town on Boxing Day. 

The agreement will also see the AESSEAL name and branding prominently visible both internally and externally at the stadium.

AESSEAL have been in business in Rotherham since 1984 and now have over 1,650 employees operating out of 77 locations in 37 countries. AESSEAL has recently celebrated its 33rd consecutive year of sales and profit growth. With sales in over 104 countries, 2013 saw AESSEAL increase total sales to over £146m.

Speaking on the historic announcement Chairman Tony Stewart said:

“This a landmark deal not only for the football club and but also for the Borough of Rotherham.

“AESSEAL are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights.

“I am delighted to continue our association with AESSEAL Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham.

“We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESSEAL is that company.

“We are now looking forward to further enhancing our relationship with AESSEAL during what continues to be very exciting times for the club, both on and off the field.”

Commercial Director Steve Coakley added:

“This is undoubtedly a ground-breaking agreement for Rotherham United Football Club and one that we are all absolutely thrilled with. We look forward to welcoming AESSEAL as our Stadium Rights Partner.

“It has taken some tireless work and diligent planning, from both parties, to come to this agreement, and after working closely with both Chris and Jonathan we are very excited to announce this partnership with such a long-standing and well known international brand that also has very local links.

“Based close by at Bradmarsh Business Park AESSEAL employ in excess of 300 people within the town so it really is a brand that the supporters of the club can identify with.”

Chris Rea, Group Managing Director and Founder of AESSEAL said: “The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.
“The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent.”

Chief Executive of AESSEAL plc, Jonathan Wilkinson, added: “We are so pleased to support, and be further associated with Rotherham United, a club with such great community spirit that like ourselves is taking on new and bigger challenges every year.”


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