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Commercial

Millers agree Eric Twigg, Pukka Pies extension

15 May 2014

West Stand sponsorship continues...

The West Stand at New York Stadium will continue to be named 'The Eric Twigg Foods Pukka Pies Stand' until at least 2018 after the successful negotiation of an extension to the long term partnership has been agreed. 

The stand, which also houses all of the corporate facilities, was the first to be sponsored when New York Stadium was built and is the first to see an extended agreement, that means both the Eric Twigg Foods and Pukka Pies brand will continue to be displayed both internally and externally on the stand until at least the end of the 2017/18 season. 

“This is great deal for the club not only financially, which the new deal represents a value into 6 figures, but also demonstrates our philosophy of commitment to long term relationships.” Commercial Director Steve Coakley told www.themillers.co.uk. “Eric Twigg Foods and Pukka Pies have become synonymous with Rotherham United over many years and have stood by the Club through thick and thin. We’ve enjoyed an excellent relationship with both of them for so long now it has developed into a true friendship. It’s fantastic news that the Club is in such a good place that we're able to further extend commercial relationships for the foreseeable future."

Meanwhile, Tim Storer, MD of Pukka Pies, who visited New York Stadium yesterday (Wednesday) from their Head Office in Leicester in order to conclude the deal, said "There is something really special about this relationship. Rotherham United were the first Club on Pukka Pies' ever expanding portfolio and that mean a lot to us. It is fabulous to be a part of a Club that has truly transformed itself and I would think that many others look at what has happened here with envy."

Matt Twigg, MD of Eric Twigg Foods added "We are a family run business Rotherham United Football Club means so much to us and has done for years, we're immensely proud to be involved in the Club. The Pukka Pies product continues to be a cultural part of our fan base which both Tim (Storer) and I often discuss how unique that  tends to be nowadays. Both My Father and I have been watching the Club for decades and, as keen supporters ourselves, cannot remember a time watching the Millers that the Club has been in such an exciting period and we're looking forward to continuing that journey."


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