Rotherham United have achieved the Family Excellence award...
Rotherham United has been awarded ‘The Football League Family Excellence Award’ for the 2013/14 season.
It is the second year running that the Millers have scooped the prize after excelling in a number of criteria from matchday experiences to merchandising in the club shop.
Created in 2007, the Award recognises the outstanding experience provided by clubs for young fans and families as part of a scheme that won the Gold Award at the European Professional Football Leagues’ Best Practice Awards, earlier this season.
A total of 47 clubs from across all three divisions of The Football League have been given the Award for 2014, the same number as in 2013 despite a significant increase in the benchmark standard being applied by the judging panel. More than ever this year, Football League clubs are providing families with engaging family areas and offering innovative matchday entertainment that delivers a money can’t buy experience for young fans.
In announcing the successful clubs, Football League Chief Executive, Shaun Harvey, said: “The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.
“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s commitment to securing the next generation of fans.”
Seven clubs secured the award for the seventh year running – Doncaster Rovers, Huddersfield Town, Ipswich Town, Milton Keynes Dons, Shrewsbury Town,
Tranmere Rovers and Yeovil Town. Two clubs, Blackburn Rovers and Port Vale, have been awarded the accolade for the first time.
The award recipients are decided by an independent assessment using real families that has been commissioned by The Football League, at all 72 League clubs, during the 2013/14 season.