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Millers agree Balreed sponsorship deal

18 June 2014

New partner to appear on shorts...

Rotherham United, newly promoted to The Championship have agreed a new kit and signage sponsorship deal with managed service provider Balreed.

The new partnership with Rotherham United includes Balreed branding in the Club’s New York Stadium and on the team’s home and away shorts.

Steve Coakley, Commercial Director at Rotherham United, said: “We are continuing to make great strides commercially as we get ready for our return to The Championship, and this is another great partnership with a market leading company.  The club are very excited to add Balreed to our growing portfolio of commercial partners and we are looking forward to what I am sure will be a successful relationship”.

Richard Brewin, Director of Balreed, added: “As a supporter and season ticket holder of the Millers I am very excited to be partnering with them.  Like Rotherham, Balreed have enjoyed great success in recent years.  With a Wakefield base and operations across the northern region it’s important we continue to raise our profile and I am confident this partnership with Rotherham will help us achieve this”. 

Balreed actively support regional sporting clubs across the country and this new partnership follows others with Kent County Cricket and Warwickshire Country Cricket amongst others.

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