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Millers strike new Broadsword link

13 January 2014

Rotherham United are pleased to formally announce local partners Broadsword UK as the club’s Official Print and Signage Partner.

The agreement will see Broadsword look after the Millers branding for the rest of the current campaign and the following 2014-2015 season. 

Broadsword are currently heading up an ongoing project to review the signage and branding around New York Stadium. The external glass frontage, the Red & White Shop and the external area around the gantry are just some of the areas where they have made significant improvements. With planned internal work on the tunnel area and stadium interior in the pipeline, the improvements are set to continue into 2014. 

Commercial Director Steve Coakley told that he was delighted to further cement a long term agreement with another primary partner of the football club.

“The club and Community Sports Trust have worked alongside Broadsword successfully over a long period of time, and we are very excited to continue the partnership with a number of projects planned for the New York Stadium.

“Supporters I am sure will have seen recent visual improvements to areas of the stadium, which include the club shop, and there is more to come over the next 18 months and hopefully beyond.

“The Managing Director at Broadsword, Dave Race and a number of his team are huge Millers fans, and they are as excited as we are at formalising a commercial partnership.”

Dave Race, Broadsword Managing Director, added: "I know I speak for everyone at Broadsword when I say we are proud to be a part of Rotherham United at this exciting period in the clubs history. The New York Stadium is an icon for Rotherham and we are honoured to be able to play our part."

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