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Millers go nuts for KP

26 September 2013

New shirt sponsor for Rotherham...

Rotherham United have teamed up with another of the town’s long-standing institutions by signing a sponsorship deal with KP Nuts.

KP this year celebrate 60 years of being in Rotherham, and will now be represented alongside the Millers by having their logo emblazoned on the back of the new grey away shirt, starting with last Saturday's game at Walsall. 

“We are looking to do something long term with the Millers as we see it as being important to stay prominent in the local community,” said Managing Director Matt Brophy. “The club have been a big part of Rotherham for many years and as have KP. A lot of our employees in the factory go to the football, and we wanted to do some sponsorship that was relevant to as many local people as possible and our employees get something from it as it means something to them.

“It’s a fantastic time to be involved with the club, it’s a real phoenix from the ashes and to see that stadium go up in the heart of Rotherham is great. With some of the match tickets we get from this deal we’ll be setting up a raffle amongst the people who work here so they’re benefiting there as well.

“With media and advertising being quite expensive, we’ve not done a lot on television recently, but this is a great way for us to get the brand out there with the shirts being worn at the games, and the boarding round the pitch being seen on television. The fact that the away shirt gets all around the country which will export the brand further and it’s our 60th anniversary of being in Rotherham so that was something we wanted to drive attention to.”

The KP logo will feature on the back of the change strip, and Millers supporters have already had some reward of their own, with thousands of packets of free nuts being given away at the home game with Sheffield United.

“We’re proud to have a brand like KP on board for this season in League One,” said Head of Commercial Mark Hitchens. “They are a big part of industry in Rotherham and like ourselves are proud to be a significant part of this town’s history. By sponsoring our away shirts for the season, their brand will spread across the country and be seen by thousands of fans game-on-game which our increase in stature to League One ensures. I’d also like to thank the people at KP for allowing us to give away so many packets of peanuts to supporters at the last game.”

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