Rotherham United announce that the 'One Town One Community' message will be on the away shirts again next season.
The Millers have extended their successful away shirt partnership with Rotherham's One Town One Communityproject alongside the opening of the New York Stadium.
This year's deal is an extension of the agreement which the club secured for the 2011/2012 season as part of the One Town One Communitycampaign, which is spearheaded by Rotherham's Local Strategic Partnership (LSP).
One Town One Communityis about bringing people together in Rotherham, regardless of background, culture or life experiences so they can learn from each other, celebrate their differences and discover what they have in common.
The LSP - which brings together local agencies including the council, health services, police, colleges, voluntary and communitygroups, the business and private sectors - supports the One Town One Communityvision of a united and prosperous Rotherham for everyone who lives, learns, works and spends their leisure time in the borough.
The agreement for the forthcoming 2012/2013 season includes the display of the One Town, One Communitylogo on the shirt worn by the first team at all 23 scheduled away games, along with perimeter boards at the stadium; space in the home match day programmes to provide information about the latest One Town One Community activities, and player participation in a range of schools and community events.
Launching the new agreement on behalf of the LSP, Councillor Mahroof Hussain - Rotherham Borough Council's Cabinet Member for Cohesion - said the partnership aligned perfectly with the purpose of One Town One Community.
"It's great that we have managed to seize this opportunity for a second year," he said. "We are seeing more than ever in this Olympic year that sport is a great leveller, and that is particularly true of football. It brings people together, fosters a real sense of communityand unites people irrespective of their age, their beliefs and their background.
"I'd like to thank Rotherham United for their support, long may it continue and the best of luck to then in the forthcoming season."
Millers Chairman Tony Stewart, who is pictured with Councillor Hussain added, "It gives me great pleasure to know that the 'One Town, One Community' message will be emblazoned on our away shirts again next season. This message will be seen countrywide and will endorse the partnership between the football club and the community, and long may this partnership continue.
Through the Community Sports Trust, this partnership allows the football club to help play apart in enhancing communitycohesion in the town and with the New York Stadium now ready we are set to enhance this partnership even further.
Like our new home shirt, we have launched a commemorative away shirt with the Rotherham coat of arms on the chest, in honour of our first year at the New York Stadium.