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First Time Fans

Posted: Mon 15 Sep 2014

All you need to know about the Millers...

Contact Details
Club Communication Channels
Telephone: 08444 140737 

Below are the extension numbers you will hear when calling this number. 

1 – Ticket Sales 
2 - Red & White Shop 
3 – Commercial department 
4 – Conference & Banqueting 
5 - Youth 
6 – Community Sports Trust 
7 – Media Department 
8 – Finance 
0 - Any other enquiries 

Direct Department Contacts

Main Switchboard: 08444 140733 
Ticket Office and Club Shop: 08444 140754
Commercial Office: 08444 140753
Youth Office: 08444 140752
Finance: 08444 140751
Press/Media: 08444 140735
Banqueting/Conference Events: 08444 140749

General enquiries – 


Rotherham United have launched a service for supporters to help the club improve the AESSEAL New York Stadium experience.

We are asking our supporters to send in their suggestions to help the Millers make improvements across the club.

By contacting us via email to we will endeavour review and improve on what feedback we receive from our loyal fanbase.

If you have a question and would like an immediate response, please continue to use the address.

How to Buy
Opening Hours
Club offices - Monday to Friday 9am to 5pm.

See below for a list of opening times for the Red and White Shop.

Monday: 9am-5pm

Tuesday: 9am-5pm

Wednesday: 9am-5pm

Thursday: 9am-5pm

Friday: 9am-5pm

Saturday: (non matchdays) 9am-1pm

Saturday: (matchdays) 9am-Kick Off  

Sunday: Closed

Please note that any evening fixtures the Red and White Shop and ticket office will be open from 9am-kick off. If there are any changes to the opening times, supporters will be notified via

How to buy tickets 

 - Card or cash at the Ticket Office
 - Card payments over the phone
 - Card payments online at 

Buy online

To avoid any unnecessary queuing on a matchday or at ticket office the quickest and easiest way to purchase your tickets is through our online shop and ticket office service.

Simply click here now to take you to our online option, then select the tickets section at the top of the screen, you will the be given an option of which games you want tickets for, it could not be any simpler! 


By Road

Directions from the South

- M1 Junction 33, take 3rd exit signed A630 Rotherham

- 1st Roundabout (Junction with A631) at roundabout take 1st exit

- 2nd Roundabout - A630 (Canklow Roundabout) take 2nd exit

- 3rd Roundabout - A630 (Ickles Roundabout) take 2nd exit

- After the first set of traffic lights move into the right hand filter lane and you will then come back on yourself and take the first left onto Main Street.

- Turn right onto Don Street after the council offices, and the AESSEAL New York Stadium is your second right.

Directions from the North

- M1 Junction 35 leave motorway, take 1st exit signed A629 (Upper Wortley Road)

- 1st Roundabout - take 2nd exit (A629)

- 2nd Roundabout - take 2nd exit (A629)

- 3rd Roundabout (College Rd / B&Q Roundabout) take the 4th exit

- After the first set of traffic lights take the first exit onto Main Street

- Turn right onto Don Street after the council offices, and the AESSEAL New York Stadium is your second right.

Supporters are reminded that there is a £2 increase in ticket prices for fans buying on the day. For Saturday afternoon matches pre-match prices apply up to 12:00pm on the day of the match and for an evening game pre-match prices apply until 5:00pm on the day of the match.

To avoid an unnecessary queuing we advise fans to purchase their tickets in advance. For those buying on a matchday tickets can be bought from the ticket office windows and also from the Red and White Shop. Card payments are accepted on matchdays, from the ticket windows and inside the Red & White Shop. Please note that for certain fixtures the club implement different sale strategies. For example some fixtures may only be on sale to supporters with a previous purchase history with Rotherham United.

For game specific information click here

Family Seating

Ben Bennett Jnr, a long serving partner of Rotherham United sponsors the East Stand at AESSEAL New York Stadium, offering supporters the chance to make watching the Millers a family event.

Under 8s go for a reduced price in the Ben Bennett Jnr East Stand when accompanied by a full paying adult, and as a designated 'Enjoy the Match' family area, measures are in place to make it the perfect place to sit if you’re visiting with children.

Prices for this stand for the 2016/17 are as follows (figures in brackets indicate the price if purchased on the day of the game).

ADULT: £25 (£27) 

CONCESSIONS: £15 (£17) 

JUVENILE (13-17): £9 (£10) 

JUNIOR (8 -12): £7 (£8) 

UNDER 8s: £2 (£2)*

*The under 8 price applies to the Ben Bennett Family Stand only and under 8s must be accompanied by a full paying adult/concession

Concession prices are for students in full-time education, over 60s, HM Forces and those on higher rate DLA or equivalent. Proof will be required for all age-related concessions. 

For more information contact our Ticket Office on 08444 140754.

In some instances, when purchasing tickets from the Red & White Shop, proof of age or proof of eligibility will be required, for example when purchasing concessions in the form of senior, young adult (18-21), disabled, armed forces or students.  

Although proof has been shown at the point of sale, it is advisable to carry some form of proof on match day in case of doubt at the turnstile.  This will ensure that you are not delayed and do not miss kick off.   Your help in this matter is much appreciated.

Random Act of Kindness

Look out on matchdays for our Random Act of Kindness when we offer lucky supporters free behind the scenes access with Rotherham United. Some examples of our random acts include offering supporters the chance to watch the warm up in the company of our coaching staff at pitch level, meeting the manager prior to the game and on the spot free tickets and prizes.

Player Appearances

Look out on matchdays for Rotherham United players not featuring the side. Members of our playing squad will be out and about around the Ben Bennett Family Stand around 45-30 minutes before kick off to meet fans and sign autographs.


There will be no public parking at the stadium on the day of a match for either home or away fans. Please take this into consideration when arriving by car for a game. There is an NCP Car Park in the town centre, and a pay and display car park located on Sheffield Road, both within 10 minutes walk to the stadium.  

Only pre-arranged spaces in the car park will be reserved for travelling press, directors and staff. 

Fans can also find off-site parking provided by JustPark within a short walk of AESSEAL New York Stadium which can be booked online here.

Where To Buy Food And Drink

There are a number of food outlets located inside the concourses of the stadium, including everybody’s favourite, the Pukka Pie, along with plenty of other hot and cold refreshments. The club have also successfully opened two matchday kiosks on the exterior of the Ben Bennett East Family Stand to help with queue management.


Steak & Kidney Pie: £3.20
Meat & Potato Pie: £3.20
Chicken Balti Pie: £3.20
Cheese & Onion Pie: £3.20
Sausage Roll: £2.70
Frank’s Hot Dog: £3.80
Beef burger: £3.80
Cheese burger: £3.80
Kit Kat Chunky: £1.20
Walkers Crisps: £1.50
Grab Bag: £3.00


Tea: £2.10
Coffee: £2.10
Hot Chocolate: £2.10
Bovril: £2.10
Coca-Cola: £2.20
Diet Coke: £2.20
Fanta: £2.20
Capri Sun: £1.60
Water: £2.00
Powerade: £2.20
Oasis: £2.20
Alcoholic Drink

Fosters Bottle: £3.40
Bulmers Bottle: £3.40
Fosters Draught: £3.70
John Smiths Draught: £3.70
Wine (red/white/rose): £4.00
Spirit (whiskey/vodka): £4.20


The main Rotherham Bus and Train stations are both within 10 minutes walking time of the stadium.  We would recommend this as a travel options for fans where possible. Once exiting the bus/train station there is ample pedestrian signage to direct you to the stadium. 

Millers Red and White Shop

The Millers Red and White Shop is located beside the main reception in the West Stand. Season Ticket holders and Millers Mayday members will receive discounts in the shop, and the ticket office is also located within this same area. Please see below for opening times:

Monday: 9am-5pm

Tuesday: 9am-5pm

Wednesday: 9am-5pm

Thursday: 9am-5pm

Friday: 9am-5pm

Saturday: (non matchdays) 9am-1pm

Saturday: (matchdays) 9am-Kick Off  

Sunday: Closed

Please note that any evening fixtures the Red and White Shop and ticket office will be open from 9am-kick off. If there are any changes to the opening times, supporters will be notified via

If there are any changes to the opening times, supporters will be notified via

'Pocket Money' items

There are a range of 'pocket money' items available available online and in store with prices as follows:

• Pencil - £1.00
• Eraser - £1.00
• 12" Ruler - £1.99
• 2 styles of pen - £1.50 each
• Stationary Set – £5.99
• Fabric pencil case - £4.99
• Black Cap - £9.99
• Lunchbag - £9.99
• Drawstring gym bag - £7.99
• Sports water bottle - £4.49
• iPhone 5 or 6 case - £6.50
• Door Hanger - £2.49
• Mini soft football - £6.00
• Size 5 football - £12.00
• Mascot Teddy - £12.99
• Can Cup drinks bottle - £6.50
• Kids hat and scarf set - £9.99
• Kids millers scarf - £7.99
• Kids knitted gloves - £5.99
• Autograph book - £4.50
• Lanyard - £3.50
• Season ticket wallet - £2.99
• Crest keyring - £3.99
• Mascot keyring - £3.99
• Kit keyring - £4.99
• Football keyring - £4.99
• Retro Player Keying - £4.50
• 4 pk button badges - £3.50
• Velcro Wallet - £6.99
• A4 Sticker Set – £3.50
• 5 styles of pin badge - £2.50 each
• Team pennant - £6.99
• Jotter desk block - £9.99
• Desktop alarm clock - £9.99
• Canvas wall clock - £9.99

Here to Help Team

Rotherham United have employed a host of volunteers who will be on hand to help with any matchday queries. The Millers ‘Here to Help’ volunteers will be stationed around the AESSEAL New York Stadium to help with any questions you may have. Ideal for supporters who are attending a match for the first time, the ‘Here to Help’ team will be visible at the main approach to the stadium from New York Way and Don Street and will endeavour to help as much as possible with any queries you may have.

Disabled Supporters

Commentary for blind/partially sighted supporters

The club provide commentary for blind or partially sighted supporters. The headsets are required to be booked 24 hours in advance of the fixture by emailing

A deposit will be required for the head set on the day of the match. They can be collected from the main reception.

Please click here for full disabled information.

AESSEAL New York Stadium

AESSEAL New York Stadium opened its doors for the first time for a pre-season friendly between Rotherham United and Barnsley, which was won 2-1 by the Millers after being behind early on. The first league game saw the Millers beat Burton Albion 3-1 to kick off their promotion-winning 2012/13 season.

The Stands

Ben Bennett Family East Stand

This stand is ideal for anyone visiting the ground with young children and families and has been specifically designed with their needs in mind.  This stand is directly opposite the main stand and offers fantastic views of the match and it is a great place to see what’s going on in the dug outs which are directly opposite.  This stand also has a zero tolerance rule on bad behaviour and aggressive behavior in order to make it a great place for families to watch the match and has been designed as such following the guidelines set out in the “Enjoy the Match” Football League campaign.  In addition to all this it is also where Miller Bear will be entertaining the crowd during the game.  It’s also the only stand in the ground where anyone under 8 years old go for a reduced price, if accompanied by a full paying adult or senior. There are now four extra matchday kiosks on the outside/inside of the stand in full operation to help reduce queuing inside the concourse.  

KCM Recycling North Stand

This stand is specifically aimed at attracting our most enthusiastic and vocal fans who like to sing and generally make as much noise as possible behind the goal. 

Eric Twigg and Pukka Pies West Stand

This is the main stand of the ground and where you’ll find the main reception, club shop and home ticket office.  It’s also where you’re likely to see the players and management team entering the ground.  It also has arguably the best views of the pitch and is where the Chairman and other club directors sit.   

Mears South Stand

This stand is mainly used for away supporters directly opposite the KCM Recycling North Stand and is where the away ticket office is located. During some fixtures throughout the season where the home demand exceeds away, this stand may then be segregated to accommodate more home supporters into the stadium.


AESSEAL New York Stadium is host to a variety of events, ranging from wedding fayres to after dinner speaking by some of the biggest names in sport and entertainment. AESSEAL New York Stadium has hosted Frank Bruno, Ray Parlour, Sugar Ray Leonard, Lee Sharpe, Dean Saunders, Matt Le Tissier and much more. Comedian Billy Pearce includes New York as one of the dates on his nationwide tour, whilst it is hosting birthday parties, weddings and a real ale festival.

The Kits

Rotherham United’s traditional colours are red shirts with white sleeves, white shorts and red socks. When the Millers play away from home they wear light blue shirts with dark blue trim. Our third kit, should it be required, is light green.

The Mascot

Our mascot is Miller Bear and you will find him in the north west corner of the ground during the game, and around the outside of the stadium pre-match. Here he lists some top tips for enjoying the match.

“In order to make the most of your trip to AESSEAL New York Stadium, I have come up with some handy tips to ensure you enjoy the match. 

• Buy your tickets in advance of the day of the match. That way you’ll get to pick your ideal seats and you’ll save money on the matchday price.
• Try and arrive at the ground at least half an hour before the match; this will allow you to enjoy the pre-match entertainment and queuing times down to a minimum. 
• Visit our website to find the answers to any specific questions or queries you might have about visiting AESSEAL New York Stadium, such as directions and parking. 
• If you’re coming as a family or with young children we’d recommend the Ben Bennett Family East Stand as that’s where I’ll be entertaining the crowd.  Also if you’re under 8 years old you’ll get to come to the game for just £2. 
• Keep an eye out for me. I’ll be outside the ground before the game, and then in front of the Ben Bennett family stand during the match.”

Club History

You can find out a full club history, including how the Millers were formed, the fact that they made history by playing in the first ever League Cup final, the Division Three Championship winning team of the 80s, and Ronnie Moore’s back-to-back promotions followed by survival in the Championship before nearly going out of business before local businessman Tony Stewart stepped in and saved the club, all by clicking here.